Mat Morrison - Social Media '09 (a mashup* event)

Mat Morrison

The Good, Bad & Uglyof Social Media

Double-click to edit

Chatêau Yquemd’

£50

Market Norms

Social Norms

ROIPrice

Volume

HonourLoyaltyBraveryFairness

FriendlinessSacrifice

Generosity

Market Normsvs

Social Norms

Valuevs

Values

What is a brand?

A brand is what its customers define it as. Simple.@jedhallam

Brand is... the sum of what others see and say of you.@clairatwaves

A brand is a person’s gut feeling about a product, service or organization.@martyneumeier

Passive Perception

Product + Perception

Brands are a guarantee of

quality

Product + Promise

Brands replace personal

relationships

Product + Personality

Market Normsvs

Social Norms

It’s just a business relationship

Shove it up your ar*e Compare The Market and don't go selling my feckin phone number - Will never use them again to compare anything.http://whocallsme.com/Phone-Number.aspx/08456850048/7

One person is not the brand

Promises we can’t keep?