Master thesis presentation @ ESCP Europe

ì  Impacts  of  collaborative  consumption  on  traditional  industries:  scenarios  for  the  European  car  industry  

       David  Chapuis                                                                        Master  thesis  presenta1on                                                                          MSP  2012  

November  29,  2012  

About  the  author  

ì  David  Chapuis,  French,  24  y.o.  ì  Internship  at  PagesJaunes  Group,  a  leader  in  

Europe  in  local  adver1sing  and  informa1on  

ì  Business  developer  -­‐  External  rela1ons,  partnerships  and  group  strategy  department  

ì  Interests:  ì  Sustainability  ì  Innova1ve  Internet-­‐based  business  models  ì  Common  goods  ì  Local  communi1es  

A  definition  for  collaborative  consumption  

ì  Keywords:  ì  Sustainability  and  resource  op1miza1on  ì  Innova1ve  Internet-­‐based  business  models  ì  Common  goods  ì  Local  communi1es  

ì  Collabora1ve  consump1on  is  actually  a  whole  economy:  ì  «  Economy  where  goods  and  services  are  produced,  

exchanged  and  consumed  through  Peer-­‐To-­‐Peer  communi1es  »  

Collaborative  consumption,  a  global  movement  

Hippie  dream  or  world-­‐changing  idea?  

ì  By  the  numbers:  ì  In  France,  2-­‐3  M  members  of  car  sharing  

programs  (less  than  2  M  cars  listed)  vs  38M+  cars1  

ì  5  M  nights  booked  in  S1  2012  in  the  world  through  Airbnb2  vs  288  M  nights  booked  in  Spain  in  20113  

ì  Beyond:  ì  A  quite  revolu1on?  ì  New  communica1on  technologies  and  energy  

systems?  

Opportunity  or  threat  for  an  European  car  industry  at  the  crossroads?  

ì  Interna1onaliza1on  

ì  Changing  customer  behavior  

ì  Urbaniza1on  

ì  Environmental  regula1ons  and  pressures  

Scenarios,  a  relevant  method  

Pros   Cons  

Sparks  off  crea1vity  

Gives  alterna1ve  «  flavors  »  of  the  

future  

Allows  the  inclusion  of  disrup1ng  

factors  

Weak  integra1on  into  other  planning  and  forecas1ng  techniques  

Subjec1vity  

Scenarios,  step  by  step  

1.  Set  the  1me  and  scope  

2.  Find  major  certain1es  and  uncertain1es  

3.  Chose  key  uncertain1es  

4.  Build  scenarios  

Scenarios  for  the  car  industry  in  2030  

1.  Ds  

2.  Dsd  

3.  Dsd  

4.  dsd  

Outcome  

Collabora1ve  consump1on   European  car  industry  Opportuni1es/challenges  

•  Environmental  concerns  •  Connected  objets  and  

big/open  data  •  Increase  awareness  •  Build  trust  online  •  Regula1ons  

•  Interna1onaliza1on  •  All  knowing  consumer  •  Mobility  services  •  Connected  car  •  Urbaniza1on  •  Environmental  regula1ons  and  

pressures  Cost  consciousness  

Main  recommendations:  collaborative  consumption  

ì  Partner  with  car  manufacturers  to  integrate  sharing  capabili1es  in  every  car  produced  

ì  Apply  to  mobility  programs  launched  by  ci1es  

ì  Develop  collabora1ve  vehicle  (car,  bike,  etc.)  manufacturing  plaforms  and  partner  with  P2P  mobility  services  

Main  recommendations:  European  car  industry  

ì  Integrate  sogware  ac1vi1es  

ì  Build  open  mobility  plaforms  to  answer  to  the  growing  demand  for  cars-­‐as-­‐a-­‐  service  

ì  Develop  cars  that  will  make  the  most  of  the  open  mobility  plaform  and  answer  the  best  to  customer  demand  for  personaliza1on  

Possible  follow-­‐up  studies  

ì  Integra1on  of  mobility  services/ridesharing  in  car  manufacturers’  business  model  

ì  Innova1ve  produc1ve  models    

ì  Country  studies  

Thank  you  for  your  attention  

ì ?ues%ons?