Master Internet Marketing

Master Internet Marketing- Jump Start Your Business -

presented by:

Norbert BarszczewskiJP NetQuest, Inc.- always going that extra mile

December 3, 2009

Copyrights

• This presentation is the intellectual property of JP NetQuest, Inc. and cannot be copied, made public or used otherwise without a written permission from JP NetQuest, Inc.

Today We Will Talk About:

• Online Advertising• Email Marketing• Social Media for Business

Why Internet Marketing?

Source: TMP Directional Marketing

Online Advertising• Definition by Wikipedia:

“Online advertising is a form of promotionthat uses the Internet and World Wide Webfor the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks”

Online Advertising• Key players

Google AdWordsYahoo Marketing SolutionsBing/MSN – Microsoft AdvertisingCraigslist

• Best practices• Success stories

Online Advertising Quiz• Can I advertise on Google and Yahoo at

the same time?• Can I advertise online only in Mount

Prospect or Chicago area?• How often can I repost my ad on

Craigslist?

Email Marketing• Definition by Wikipedia:

“Email Marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: – Enhancing the relationship with clients and

prospects– Acquiring new customers and convincing

existing customers to make a purchase”

Email Marketing• Key players:

Constant ContactVertical ResponseiContact

• Best practices• Success stories

Email Marketing Quiz• What is the maximum size of a

mailing list that is safe to purchase?

• I belong to a local chamber of commerce. Can I email my offers to all of the other members if they list their email addresses on the chamber’s web site?

• Will I need Microsoft Outlook or similar email client software to successfully use email marketing?

Social Media• Definition by Wikipedia:

“Social media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).”

Social Media• Key players:

LinkedInFacebookTwitter

• Best practices• Success stories

Social Media Quiz• Is Craigslist a social media site?• Can social media sites remove my

account?• Is social media phenomenon

replacing email communication?• Is social networking synonymous

with social bookmarking?• Should social media be allowed

during work hours for my employees?

More Social Media

Conclusions• Online marketing should be

considered a long-term effort• It is cost effective• Email marketing works best

when it is permission based only• You can successfully use social

media for your business• There are no quick fixes and

anything that sounds too good to be true, almost always is.

Thank you for your attention!

Norbert Barszczewskinorbert@jpnetquest.com

Ph. 224-717-9891

www.jpnetquest.com