Martin Waxman McMaster Building Social Media Relationships 2011

Building Social Media Relationships

Martin WaxmanNovember 10, 2011

© 2011 Martin Waxman. All rights Reserved.

Nice to meet you

@martinwaxman

Resume…

Or RESUME…

Social media… a view from above

“I’m old enough to know a lot of things, just from life experience. I know that newspapers are where you get your political news and how you look for a job. I know that music comes from stores. I know that if you want to have a conversation with someone, you call them on the phone. I know that complicated things like software or encyclopedias have to be created by professionals.

In the last 15 years, I’ve had to unlearn every one of those things and a million others, because those things have stopped being true.”

Clay Shirky, Here Comes Everybody

What is social media?

My erstwhile attempt at a definition

Social media is a democratic, transparent and conversational way for people and organizations to interact and build

relationships and

communities of mutual benefit - usually online.

(from myPALETTE)

It’s all about relationships!

What else?

• Like MSM (mainstream media)

•…but without a filter

• Leaps across borders in a single bound

And…• It’s DIY

•Cost of entry? Practically non-existent

•Two-way conversation

•Word spreads fast

Why is social media important?

Engage

Listen

Connect

A few considerations

• Intersection of personal and professional

•Need to set parameters; social media policy

•New tools, old rules

What are your goals?

How do you get there?

The glue

Really Simple SyndicationRSS = subscribing

Now vs. Then Blogging Writing and publishing

Podcasts Radio/audio

Video/streaming TV

Virtual communities Actual communities

Twitter IM… telegrams

Smartphones Telemarketing

Blogs

Connect and stay connected

Making it happen

1. Comment2. Curate3. Create

Are you building relationships?

•Online footprint

•New skill set: telling your story visually

•Some things don’t change

Resources

• The Tipping Point by Malcolm Gladwell

• Six Pixels of Separation by Mitch Joel

• Groundswell by Charlene Li & Josh Bernoff

• The Now Revolution by Jay Baer and Amber Nasland

• Here Comes Everybody by Clay Shirky

• Content Rules by Ann Handley & CC Chapman

And…

Contact: Martin Waxman martinwaxman@gmail.com

Blog:myPALETTETwitter: @martinwaxman