Marketing to Different Generations - Jim Teece · Generational Marketing . Baby Boomer 1944-1964. Baby Boomers The opportunity for face-to-face communication. Brands they recognize

Marketing to Different Generations

Jim Teece

Disclaimer

I’m a small business owner

I build Software

Parallel Entrepreneur

Founded 1990

Desktop - Network - Internet

Custom Database Driven Mission Critical

Departmental Solutions

Custom Database Driven Mission Critical

Departmental Solutions

WearableNetworkedInternet

SecureMobile

Fortune 500

Thinkubator.com

The First Social Network

Timeline of Social NetworkingTwitter - 2006

Facebook - 2004

MySpace - 2003

LinkedIn - 2002

And way back in 1999...

10 Long Term Employees

eCommerce - Mobile

Small Business

Size Doesn’t Matter

Global Clients

Cable TV, Internet, Phone

Largest ISP in Ashland

Wireless Rural Broadband

Rogue Broadband

Growing to Serve the Underserved

How about the entire state of Jefferson?

Where?

Envi

“One of Seven Apps that WILL Change Education” -- Apple

1000Museums.com

SOE2E.com

Rogue Valley Manor Foundation Board

The Written Word

Southern Oregon Business Journal

SouthernOregonBusiness.com

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/JimTeece

JimTeece.com

Speak - Teach - Inspire

Our forefathers built bridges

I build Software Communities

And I teach Marketing

OmniChannel Marketing

Generational Marketing

Baby Boomer1944-1964

Baby BoomersThe opportunity for face-to-face communication.

Brands they recognize but are not necessarily loyal to.

Well-written content without slang or hashtags.

Products that look expensive but have bargain prices.

A way to improve their lifestyle.

Simple uses of technology.

Phone numbers with real people who answer.

GenX1965-1979

GenXThey do not want to read large amounts of content.

They like email.

The older members of this generation like mail.

They become loyal to brands that offer rewards.

They like facebook and youtube.

They are turned off by hard core sales tactics.

Millennial1980-1994

MillennialsBe active online, with blogs, social media posts (instagram and snapchat) and lots of video.

Discuss the experience of ownership, rather than just the thing you are trying to sell.

Use hashtags.

Limit email marketing - they don't check email as often as GenXers.

Talk about the cause your product supports or how it is sustainable.

Give them the opportunity to experience the brand.

Sell online.

GenZ1995-2015

GenZTell Authentic Stories.

Meet them online and on their phones.

Be socially conscious.

Recognize that this group is young and will change as it ages.

Avoid using traditional celebrities.

Make sure the website works quickly.

GenZ will Change

Millennials aren’t joiners

Millennials judge Customer Service more since they are used to punctual,

transparent, customer controlled, and reliable customer service thanks to

technology.

Reviews

Millennials aren't impressed by technology as previous generations.

They expect merchants to be on top of Business Technology.

Willing to Jump Ship to the next business faster than other generations if needs not

met

Millennials consult their smart phones first.

More willing to speak out about a brand online if they aren't doing a good job.

By 2025, Millennials Will Comprise Three-Quarters of the Global Workforce

Millennials Account for Over a Third of the US Labor Force

Twitch

eSports

Watch Soap Peel

Tech Integrated Not Tech Smart

Stamps

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Mobile First

OmniChannel Marketing

Thank You

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Jim@ProjectA.com