Transcript
Module 5:Staffing the Sales Force: Recruitment and Selection
MARKETING STRATEGIES OF
LEATHER PRODUCT IN
US & CANADAPRESENTED BY:- Md.Abdul Quadir Promod Jaiswal Sanjay Singh Devesh Namdev Akif Mustafa
Module 5:Staffing the Sales Force: Recruitment and Selection
CONTENTS…
Introduction about Launching the product. Marketing Strategies Objectives Pestal analysis Marketing Mix Swot analysis
Module 5:Staffing the Sales Force: Recruitment and Selection
Introduction… MARKET
We KNOW OUR TARGET MARKET.-who are our potential users-how many are there in our country-how much / how often / do they buy-is there any changing trends-is the demand increasing
PRODUCT PLAN-what brand name/ IMAGE do we want-our product market objectives-how we plan to position our product-our product marketing strategy to achieve success
Module 5:Staffing the Sales Force: Recruitment and Selection
Marketing strategies Objectives…
Brand Positioning Market CaptureProfit by Customer
Satisfaction
Module 5:Staffing the Sales Force: Recruitment and Selection
POLITICAL CONDITION…
A stable political regime in both the
Country.
In Canada three types of party:: Federation, parliamentary democracy, and constitutional monarchy.
In US two types of party: Democratics and Republican
Module 5:Staffing the Sales Force: Recruitment and Selection
Economical… Single Market In both the Country GDP Of Canada (2009): $1.2 trillion. Per capita of Canada (2009): $47,131 (nominal); $37,722
(PPP). GDP of US $14.266 trillion (2009)[1] (nominal; 1st) $14.266 trillion (2009)[1] (PPP; 1st) GDP growth of US 3.5% (2010)[2] economy is based on services and industry
Module 5:Staffing the Sales Force: Recruitment and Selection
Social… Population of Canada (2009 est.): 33.7 million. Ethnic groups: British/Irish 28%, French 23%, other European 15%,
Asian/Arab/African 6%, indigenous Amerindian 2%, mixed background 26%.
Religions: Roman Catholic 43.6%, Protestant 29.2%, other Christian 4.3%, Muslim 2.0%, Jewish 1.1%, Buddhist 1.0%, Hindu 1.0% other 1.3%, none 16.5%.
Languages: English (official) 57.8%, French (official) 22.1%, other 20.1% (including Chinese and aboriginal languages).
Education: Literacy--99% of population aged 15 and over has at
least a ninth-grade education.
Module 5:Staffing the Sales Force: Recruitment and Selection
Technological…
Technological highly advanced.
Developed Infrastructure with good Communication facility
Module 5:Staffing the Sales Force: Recruitment and Selection
Environmental…
Environment Pollution is a big threat
People are very concern about Green Products
Industrialization has its own side effect
Module 5:Staffing the Sales Force: Recruitment and Selection
PRODUCTS…
Design Technology Features Convenience Quality Branding Packaging Accessories Warranties
Module 5:Staffing the Sales Force: Recruitment and Selection
Price…
Strategies: Skimming Penetration Psychological Cost-Plus
Module 5:Staffing the Sales Force: Recruitment and Selection
Place…
Wholesale Retail Direct Marketing Internet Multi-Channel
Module 5:Staffing the Sales Force: Recruitment and Selection
Promotion…
Special offers Advertisements Endorsements Trade fairs Free gifts
Module 5:Staffing the Sales Force: Recruitment and Selection
High Growth Ready availability of highly skilled and cheap manpower Large raw material base Policy initiatives taken by the Government Capability to assimilate new technologies and handle
large projects Continuous emphasis on product development and design
upgradation
Strengths…
Module 5:Staffing the Sales Force: Recruitment and Selection
Weakness… Lack of warehousing support from the government International price fluctuation Huge labor force resulting in high labor charges Lack of strong presence in the global fashion market Unawareness of international standards by many players
Module 5:Staffing the Sales Force: Recruitment and Selection
Threats… Major part of the industry is unorganised Limited scope for mobilising funds through private
placements and public issues (many businesses are family-owned)
Difficulty in obtaining bank loans resulting in high cost of private borrowing
Stricter international standards High competition from East European countries and other
Asian countries Lack of communication facilities and skills
Module 5:Staffing the Sales Force: Recruitment and Selection
Opportunities…
Rising potential in the domestic market Growing fashion consciousness globally Use of information technology and decision support
software to help eliminate the length of the production cycle for different products
Use of e-commerce in direct marketing
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