Marketing plan for new mobile application
Post on 15-Apr-2017
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ShaRe CAB ShaRe CAB
• EXECUTIVE SUMMARY
• SITUATIONAL ANALYSIS
• GOAL
• STRATEGY
• TACTICS
• IMPLEMENTATION
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STRATEGY
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LOGO
SLOGAN
• 1.5$ PER YEAR FOR PAID APP.
FOR LESS THAN 10 KM
• 6.5 RUPEES PER KM WITHOUT A/C
• 8 RUPESS PER KM WITH A/C
FOR GREATER THAN 10 KM
• 6 RUPESS PER KM WITHOUT A/C
• 7 RUPEES PER KM WITH A/C
• Surge max 1.2 times
COMPANY EXPENDITURE:
• MAINTANECE OF CABS , WEBSITE
• Driver salary : 20k per month
• SALARIES OF EXECUTIVES ,STAFF AND ALL OTHER SUB-ORDINATES.
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INFRASTRUCTURE
FINANCE TEAM
CEO
FINANCE MANAGER
CHIEF DESIGN OFFICER ANDROID TEAM ,WINDOWS TEAM, IoS TEAMWEBSITE MANAGEMENT
MARKETING HEAD
MARKETING TEAM
PUBLIC REALTIONS OFFICER OUTREACH
JAYESH MULEY Prof. SAMEER MATHUR
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