Marketing Natives Keynote - Starting Your Own Company In Marketing - My Story

> Founder, ASTP, London based social media & digital marketing agency

> Founder, Content Calendr, Social media marketing

platform

> Twitter: @AlexPackham

LOOKING FOR THE ANSWERS…

!  Which skills do young marketers need to be successful? !  How to plan your career? Where to start? Agency, Corporate, Self-

Employed? !  Young people in leading positions: How to get there? Pros and Cons

of being a young leader? !  Your personal way to success? !  How important is networking and how to do it?

SHARING MY STORY

‘UNIVERSITY TROUBLEMAKER’

My career started

at University.

MY FIRST PITCH

At my cousins 10th birthday party, I pitched the

owner of Prop Store 4 ideas for his Facebook page and told him I’d get it to 1,000 likes.

1 week later he hired me to work remotely running

his Facebook and Twitter pages at University.

GETTING A ‘REAL JOB’

GETTING A ‘REAL JOB’

MOVING FORWARD: NOW TV

!  Moved to the corporate world

!  Biggest UK pay TV operator

•  Publicly traded company

THE ‘CORPORATE EFFECT’ ON MY CAREER LE

AR

NIN

G

TIME

Normal learning curve

!  Near unlimited resources

!  £1.4m annual budget !  Slow movement, but

surrounded by experience!

BUT I WANTED TO START

MY OWN COMPANY!

VITAL READING

‘Stop thinking about it, make a plan and

get on with it’!

How to execute and deliver your

thoughts!

Inspiration:!Millionaire at 30 years old

Incredibly hard worker

STARTING YOUR OWN COMPANY

!  Plan for it, don’t ‘just do it’

!  Long hours !  Get your first clients locked

whilst still employed

!  Maintain relationships: I consulted for Sky for 3 months after I left for 3 days a week

“FEEDING THE BEAST”

Working from home in my unfurnished

new flat.!

Renting half a desk off a client

to get going.!

Adding two Non-Executive Directors, £30,000 of funding

and a team of 5.!

QUESTIONS AND ANSWERS: MY TIPS

MY ANSWERS

Which skills do young marketers need to be successful?

Be aware of your surroundings – marketing is predicting consumer behavior.

Nothing happens without a plan, so make one,

and be willing to work hard to get what you want.

MY ANSWERS

How to plan your career? Where to start? Agency, Corporate, Self-Employed?

Have clear, yearly goals you want to achieve and review your progress towards them on a monthly

basis – have a meeting with yourself.

Where to start? Do them all at the same time.

MY ANSWERS

Pros and Cons of being a young leader? Pro’s: Lots of freedom to pursue the things you love

& no one can tell you what you can or cant earn – what you put in you get out .

Cons: Long working hours, lots of sacrifice, usually

under resourced.

MY ANSWERS

How important is networking and how to do it?

Networking is vital and in reality it’s quite simple:

Be nice to everyone you meet Listen to what others have to say

Analyse if they can help you Make an effort to get to know them

FINALLY, MY 5 TIPS FOR YOU

1.  SET GOALS FOR THE YEAR TO

CREATE A VISION FOR YOURSELF, CREATE ACTIONS TO ACHIEVE THEM, REVIEW THEM MONTHLY

2.  FIND A MENTOR 3.  LEARN HOW TO SELL WITHOUT

BEING ‘SALESY’ 4.  ALWAYS MOVE FORWARD 5.  WORK HARD, THEN WORK

HARDER, THEN WORK HARDER AGAIN

THANK YOU