Marketing Library Services
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Marketing Library Services Using Web 2.0
Lori Reedlibrarytrainer.com
August 6, 2009
Learning Objectives
By the end of today’s session you will:
Be familiar with the most useful Web 2.0 tools for marketing libraries
Have ideas for using Web 2.0 tools for marketing your own library services
Use information provided to create a plan for marketing library services and resources.
What is marketing?
Marketing is that function of the organization that can:
Keep in constant touch with the organization’s consumers
Read their needs Develop products that meet these needs Build a program of communications to
express the organization’s purposes.
What is marketing?
Connecting users/customers/patrons with library services.
http://flickr.com/photos/topekalibrary/3290806503/
Traditional Marketingvs.
2.0 Marketing
4 P’s of Marketing
1. Product
2. Pricing
3. Placement
4. Promotion
1. Consumer
2. Collaboration
3. Convenience
4. Community
4 C’s of Marketing 2.0
Build a Marketing Plan
1. Identify a need.
2. Research.
3. Identify the audience.
4. Identify objectives. Output or outcome?
5. Craft your message.
6. Find the right platform/tools.
7. Develop a plan.
8. Evaluate. How will you know what worked?
Step 1: Identify a need
Step 2: Research
http://flickr.com/photos/auntie/3043374405/
Step 3: Identify the audience
http://flickr.com/photos/chelmsfordpubliclibrary/466320126/
Step 4: Identify objectives
http://flickr.com/photos/78239079@N00/2182366965/
Step 5: Craft your message
http://flickr.com/photos/russandlori/2422692763/
Step 6: Find the right platform/tools
Step 7: Develop a plan
http://flickr.com/photos/russandlori/3288947251/
Step 8: Evaluate
http://flickr.com/photos/heidigoseek/73168858/
Build a Marketing Plan
1. Identify a need.
2. Research.
3. Identify the audience.
4. Identify objectives. Output or outcome?
5. Craft your message.
6. Find the right platform/tools.
7. Develop a plan.
8. Evaluate. How will you know what worked?
Can your users find you?
What services do you offer?List yourself in those directories
What are people saying about you? Google
Google alerts google.com/alerts
Technorati technorati.com
Feedster feedster.com
Bloglines bloglines.com
Twitter search search.twitter.com
You Tube
Google Alerts
gotoweb20.net
Tips Keep content up to date
Don’t underestimate staff time
Utilize teens, volunteers, interns
Stick to your message
Duplicate content in multiple places to save time
Connect with users in their spaces: blogs, MySpace, Facebook, twitter
Resources
Seven Strategies for Marketing in a Web 2.0 World by Darlene Fichter, http://www.infotoday.com/mls/mar07/Fichter.shtml
DavidLeeKing.com authored by David Lee King
LibrarianinBlack.net authored by Sarah Houghton-Jan
Questions?
Lori Reedemail: reedlori@gmail.com
web: librarytrainer.com
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