Marketing for More Profit

GBFW16 Sheep Day – Jan 19, 2016Sheep Day Panel – Marketing for More Profit

Participants: James Lewis, Lewis Land and Stock Marc Carere, Trillium Lamb Inc. Andreas Buschbeck, Buschbeck

Farms Facilitated by Phillip Woodhouse

Lewis Land & Stock

392242 Grey Road 109 Holstein, ONN0G 2A0

Eweville 1996

Eweville 2001

OMAC 2009

Forsyth2012

Eweville 2016

Feed Station • Feed Supply

Tanks• Corn Silage• Apple Pommace• Corn Distillers • Corn• Lamb Premix• Soybean Meal• Oats• Liquid Feed• Hay

JD 7930 Supreme 900 Twin

• TMR Mixer • Lol It was

Icey!

Feeding 3 Days on feed Feeding

Shearing 2 person stand raised board Wool Press

Inside Barns

Breeds….You tell me!

Sorting

Direct to Packer

• In 1996 - shipped 100lbs + lambs to the USA.

• In 2001 – 911 – Twin Towers• In 2003 border closing – BSE - COOL • Canadian sales direct to slaughter• Presently shipping - 60-80 lbs, • 80-100 lbs & 100+ lambs

Something Fun…..

Thank You

www.lewislandandstock.comOffice: 519-334-3794Jay Lewis: 519-323-7439

Ballinahistle Farms LimitedMarc & Helen Carere and family

Lindsay, Ontario Kawartha Lakes

550 acres

500 acres improved and tiled

50 acres permanent pasture

Variable Quality land

550 acres

70 acres pasture

480 acres cropland

Variable quality

1000 Ewes

Accelerated 3 in 2

Commercial flock

Heavy lamb focus

Sheep since 1998

Combination intensive/extensive system

Pasture focus for ewes without lambs at side

Some ewes out virtually all year

Enthusiasm!!

Innovation & experimentation

Strip tillage

All feed produced on farm

mineral & soy/distillers purchased

Silage based

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Quality forage focus

Pasture

Land renovation

Native pasture

Woodland grazing

Fall/early winter grazing

Stockpiled forage

Crop residue

Feeding

Yards

Out winter

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Coming home

Lambing

Out to yards

Lambs on feed

Weighedrecorded

Trucked

Oh oh, there’s a problem…

the market is so unpredictable!!

UK 2012

Cotswold Group

Building relationships

Lessons from the other side

Carcass quality

colourtrim

abscess

Excess fat

“What sets this one apart is the idea of the field person who communicates along the supply/value chain but is an

employee of the producer group.”

Christoph Wand, OMAF Livestock Sustainability Specialist

Accurate data. Individual farm….

Aggregate Weekly ReportHealth Report

Start

Date Aug 26 - YTD4wk roll'g

avgLast

weekCount 3170 154 154Total Dressed Wt 178148 8857 8771.5ID – missing (%) 2.30% 1.30% 0.00%ID – unreadable (%) 0.25% 0.33% 0.00%Mutton (%) 0.09% 0.00% 0.00%Hide (%) 2.46% 0.81% 0.00%Pregnant (%) 0.25% 0.49% 0.00%Offal – CD (%) 43.09% 36.91% 50.65%

Aggregate Health data Health Rpt Start

Aug 26 - YTDTotal Count Marketed with Health Reporting Period 3170 Total Number recorded with a Health Indicator 1366 As % of Total Marketed 43.09%Arthritis / Head Abscess or Contamination - As % of Total Count 0.95% As % of Total Offal - CD 2.20%Kidney Nephritis - As % of Total Count 3.66% As % of Total Offal - CD 8.49%Liver Abscess/Parasitic/Contamination- As % of Total Marketed 8.52% As % of Total Offal - CD 19.77%Heart Cysts/Adhesions/Abscess - As % of Total Marketed 0.10% As % of Total Offal - CD 0.22%Lung Bloodspash/Contamination(Plant)-As % of Total Marketed 8.71% As % of Total Offal - CD 20.20%Lung Parasitic/PN/Adhesions/Abscess - As % of Total Marketed 23.40% As % of Total Offal - CD 54.39%

Aggregate Data Health Rpt Start

Aug 26 - YTDTotal Count Marketed with Health Reporting Period 3170 Total Number recorded with a Health Indicator 1366 As % of Total Marketed 43.09%Arthritis / Head Abscess or Contamination - As % of Total Count 0.95% As % of Total Offal - CD 2.20%Kidney Nephritis - As % of Total Count 3.66% As % of Total Offal - CD 8.49%Liver Abscess/Parasitic/Contamination- As % of Total Marketed 8.52% As % of Total Offal - CD 19.77%Heart Cysts/Adhesions/Abscess - As % of Total Marketed 0.10% As % of Total Offal - CD 0.22%Lung Bloodspash/Contamination(Plant)-As % of Total Marketed 8.71% As % of Total Offal - CD 20.20%Lung Parasitic/PN/Adhesions/Abscess - As % of Total Marketed 23.40%

As % of Total Offal - CD 54.39%

Ongoing…

Health Rpt Start

GOING FORWARD…will be measuring…

Excess Fat Carcass - EFCExcess Fat Kidney - EFKBlack Tripe - BTOtherCombinations

Value based pricing? Other?

Quality & Consistency Enables

predictability

That’s better!!

Our project is funded in part through Growing Forward 2 (GF2), a federal-provincial-territorial initiative. The

Agricultural Adaptation Council assists in the delivery of GF2 in Ontario.