Marketing Campaigns
Post on 09-Feb-2016
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Marketing CampaignsPromotion
Tim Dearlove Inbound Marketing Consultant@tdearlove
PC
MAC
CHAT WITH ME!MESSAGE ME USING THE
QUESTION PANEL
Review Marketing Campaign Cycle
Email Marketing
Blogging
Social Media
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Agenda
Next Steps53
Just a Quick Review…Inbound Marketing Campaigns
Offer
LP + CTA
LN
EmailBlog
Social
Analyze
Identify Conversion Opportunities and Make New Offer.Offer
LP + CTA
LN
Blog
Promote
Analyze
Build Landing Page, Call To Action and Thank You Page to advertise the offer.
Attach Lead Nurturing Campaign to the Offer.
Build Targeted List and Email Existing Contacts the new offer.
Write blog articles around the topic of the offer to promote on website.
Schedule social media promotions of landing page and blog posts
Analyze the results of each element to improve next campaign
Advertise your offer with
Promote Your Offer Through Email
CREATE A LIST
EMAIL LIST
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Key PointOver ImageUse this slide to make a key point such as presenting a mission statement or providing a break between sections.
Who’s in your Marketing Database?
Segmentation is Critical
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Who is my Audience?Past project work clients
What’s the Purpose of my Email?Educate and re-engage past non-Inbound Marketing clients on value of IM
What’s the Goal of my Email?Flush out interested parties – Schedule follow up with engaged contacts
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The Rule of 3…
RATES
CLICK THRU
• 3-5% NON-NEWSLETTER• 11%
NEWSLETTER
• 5% NON-NEWSLETTER• 14%
NEWSLETTERB2CB2B
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Some tips…..
Attract new visitors withBLOGGING.
Promote Your Offer Through Blogging
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Blog for On-Page and Off-Page SEO
KEYWORDS
Long-TailEx. B2B Inbound Marketing Tactics
Problem-Based
Ex. How to incorporate
social media into my marketing
Solution-Based
Ex. Inbound Marketing Agency
in Boston
Short-TailEx. Marketing
On-Page SEO and KeywordsWebpage Element
How the Keyword fits in
URL www.hubspot.com/inbound-marketing-software
Title Tag
Header Text “HubSpot’s All-in-One Inbound Marketing Software”
On-Page Copy “…HubSpot's Inbound Marketing Software gives you all the tools…”
Image Tags ALT-text on an image
Meta Description
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Blog Article ThemesWhat does your offer solve? What questions does your offer answer?
PICK A KEYWORD:
Failures/ Mistakes in ______
Top Tips For _____
Best Practices For _____
How to do ____ better
What NOT to do with _____
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Four Reasons Why YOU Should
be a GUEST BLOGGER
Valuable Inbound
Links
Drive Targeted Traffic
Expand Your
Reach
Establish
Authority
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How to be a great blogger…
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LISTEN TO YOUR
CLIENTS
WRITE ABOUT THEIR
PROBLEMS
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Don’t think like a
salesperson
Think like a teacher
Spread the word with
SOCIAL MEDIA.
Promote Landing Page and Blog Articles on Social Media
Social
PROMOTE YOUR OFFER
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How To Get Involved In Social Media
Follow industry thought leaders. Chances are they’ll follow you back.
Monitor specific keyword mentions pertinent to the business. Respond with value.
Follow & read industry blogsAnswer questions and comment.
Re-tweet or @mention contacts you have your eyes on. Provide them with content.Dive in head first and engage!
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SOUNDS GREAT!
so how do I actually do all
of those things?
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Tricks of the TradeFollowerwonk.com, LocalFollow.com, WeFollow.com
1 Follow Industry Thought Leaders
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Tricks of the TradeSocial Media Prospects
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1 Follow Industry Thought Leaders
Monitor Keyword Mentions
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Tricks of the TradeGoogle Search Blogs
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1 Follow Industry Thought Leaders
Monitor Keyword Mentions
Read Industry
Blogs
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Tricks of the TradeThe Bookmarklet App
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1 Follow Industry Thought Leaders
Advanced Segmentation
Nurturing via any ESP
Re-tweet or @mentions
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Use HubSpot’s Social Contacts 4 Re-tweet or @mentions
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Where We Are. Where Are We Going.
Offer
LP + CTA
LN
EmailBlog
Social
Analyze
VAR Training: Month 2Goal: Launch Marketing Campaign (Landing Pages, Workflow/Email)
Campaign Progress
Assessment
Contacts & Prospects Session
Campaign Building: Promote
Sources Session
VAR Specific 1:1Many
1:1 Consulting
Product Training
Session Key
VAR Training: Month 3Goal: Review Analytics, walk through ROI
deck
Driving ROI
Marketing Performan
ce Evaluation
VAR Specific 1:1Many
1:1 Consulting
Product Training
Session Key
Action Items:
• Register for Driving ROI Class: http://academy.hubspot.com/Partner-Classes/var-training-overview/driving-roi/
• Register for Sources Class:http://academy.hubspot.com/sources-class-registration/
• Start to segment your list and prepare first Email Blast to promote your offer
• Write 2-3 Blog Articles promoting the offer• Schedule Social Media Activity to Promote the
Offer for 2 weeks
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