Marketing Automation Presentation

2014

Technology to connect the dots between:

Marketing Efforts

Sales

Revenue

Streamlines

Automates

Measures

Marketing Tasks

& Workflows

“Digitizes Nurture

Marketing and makes

it scalable”

Efficiency

More productive sales reps

Improved lead conversions by stage

More pipeline

Scalability

Unlimited contacts for nurturing

Ease of targeting niche markets

ROI

Efficient spending + increased sales = ROI

Repeatable process = more predictable ROI

“Visibly Inspect

Marketing Impact on

Revenue”

Marketing

Automation

Physical

Mailings

Website

Social

Media

E-mails

Lunches

Meetings

• YouTube

• LinkedIn

• Twitter

• Google +

• After Mailer

• Networking

• Prospect rating

• Attendees

• Invites

• Thank Yous

• Fedeli Digest

• Articles

• Personalized

Content

• Visitor Names

• Clicks

• Whitepaper

Downloads• Pasta Mailers

• Fedeli Factor

• Trendsetter

• Greeting Cards

• Gifts

Physical

Mailings

Website

Social

Media

E-mails

Lunches

Meetings

Marketing

Automation

Begin

automating

processes

Start niche

campaigns

Obtain

benchmark

data set

Analyze data

Implement

strategic

changes

Continue

automating

processes

Expand

niches

Continue

assessing

data &

tweaking

Increase

number of

prospect

segments

Continue

assessing

data &

tweaking

Analyze real

ROI from

efforts

Only 20% of new leads are sales-ready

Automated nurturing can result in:

50% more sales leads at 33% lower cost per lead

Automation of cross-selling

Increase penetration of current clients

Automated accountability for follow-ups

Enhance client and prospect experience

Lead Generation

Segmentation

Lead nurturing & lead scoring

Relationship marketing

Cross-sell & up-sell

Retention

Marketing ROI measurement

“Some of these practices are

possible at small volumes without

marketing automation, but technology

becomes essential with any scale.”

Companies using marketing

automation report faster growth

than ones that don’t.

Source: Focus Research Study: Marketing Automation, March 2011

“60% of

evaluations are

completed before

a rep engages”

Corporate Executive Board study of more than

1,400 B2B customers

Leader in Market

Heavy Discount

Focus on SMBs

Gartner Magic Quadrant