Marketing Automation - Everything you need to know about it!

Everything you need to know about it!

MARKETING AUTOMATION

We’ve all had days that are…

…brimming with back-to-back meetings from 9 to 5…

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… and a huge to-do list

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How we wished for something or someone to do key

manual jobs for us

To the help Marketin

g automationarrived!

!

According toTechopedia, Marketingautomation is:

Or in short: it automates certain marketing tasks (e-mailing, SMS campaigns, social media updates and etc.).

Allowing you to have more time for things that really matter, like strategy design and research. Or meetings :)!

Wow so cool!

Is there anyone

who uses it?

71% of surveyed companies are using marketing automation

and 23% plan to begin using  it in the near future.

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94% of all used users plan or are using the tool, but the stats may

be misleading.

Only 36% reported extended use.

If you want to have major impact from marketing automation, you have to have an extend use!

10% INCREASE IN SALES

3 to 6 month of marketing automation use leads to at least

Sounds great! Any more benefits?

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Create & schedule e-mail, SMS, social media updates and campaigns instead of sending them one by one.

SAVE TIME

Forget browsing through huge amounts of data. Your marketing automation tool can simply segment the customers for you and send them a personalized message.

EASY SEGMENTATION

Marketing automation tools generate reports and graphs automatically. You will be able to get reports in real time and adjust your campaigns accordingly.

EASY REPORTING

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Most tools have user-friendly interfaces and offer full support, so you don’t need to worry about not being technically-inclined.

NO TECHNICAL KNOWLEDGE REQUIRED

The software can collect data, send e-mails and engage your prospects in conversations, so that your sales reps can focus more on strategy and nurturing the leads that mean the most to you.

REDUCE EXPENSES

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If you want success- don’t give up too early. If you want success make small steps!

Amazing benefits! But where shouldI start?

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… at the begining! Take it slow, one activity at a time in order to make sure that you fully understand the value of automating every task and the way to do it optimally.

DO NOT AUTOMATE EVERYTHING…

A coherent inbound strategy means that you know what your customers want and you do your best to deliver. The same should go for your marketing automation tactics: send out what people want to see.

ALIGN YOUR MARKETING AUTOMATION WITH YOUR INBOUND STRATEGY

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Refrain from blasting same email to all your clients; instead, send relevant content, things that inform your customers and provide added value. Also, don’t do it too often.

DON’T BLAST HUNDREDS OF GENERICE-MAILS

Don’t forget about your existing clients. Set up campaigns that remind them of their value to you periodically.

REMEMBER THAT THERE IS MORE TO MARKETING AUTOMATION THAN LEAD GENERATION

ON A FINAL NOTE

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Marketing automation canmean increased revenuefor your business in as little as

3 MONTHS

But, in order for this to happen, you also need to choose the right software for your needs and to apply best practices when using it.

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