Transcript
Marketing AutomationIs it right for you?
Very brief slide about me
• Ben Rees• CMO at Redgate• B2BC organisation – B2B, but to the masses• Various attempts at marketing automation…
Marketing Automation – what is it?
Who are the big providers?From The Complete Guide to B2B Marketing by Kim Ann King
What does it actually do?
That’s far too complicated..
• Some of the possible elements in a MarTech* stack:• Lead nurturing• Programmatic advertising• Content management• Lead gen• Customer data – filling the gaps• Automated customer interaction
A quick word of warning..
• I’m purposely over-simplifying a vast and complex field (of MarTech).
What are the primary benefits?• What’s claimed – two things, firstly
automation..
What are the primary benefits?• Secondly, improved marketing
effectiveness..
Our findings – what we’ve tried
• Lead nurturing:
Recommendations• You need to have the volume
An aside..
Recommendations• Automate something that you know already
works
So, is it worth it?
• We’re persisting..
Get in touch – we’re hiring
• ben.rees@red-gate.com• www.benjrees.com• @benjrees• We’re hiring marketers..
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