Market yourself into your right fit job webinar 2 2013 edit (2)

Julia EricksonMyrightfitjob.com

Market Yourself intoYour ‘Right Fit’ Job

Job Search = Marketing• The product fills a

need, eases a pain• Job seeker is the

product• Job posting

describes employer’s pain point

Success Starts With

YOU

Your “Right Fit” Work = Brand

• Work you love to do, do well and want to do again

• Yields your Core Value Proposition– The value you’ll provide an employer– Your brand

Know The Product: YOU

What is your Core Value Proposition?• What you do well• How you do it• Results you produce• A dollop of personality

Your Brand Empowers You

• Create your Must Have List– 6 elements

• Use as guide to:– Assess job postings– Ask targeted questions in interview– Evaluate job offers

Your Brand Guides You

• Look ONLY for positions that match your Must Have List

• Build a resume highlighting your Core Value Proposition

Market Yourself: Resume• Tell your brand story

– Illustrate your CVP– Demonstrate that your skills

produce results• Use a market-driven format &

content• Ask for market feedback

Market Yourself: Cover Letters

• Make the match between you and job– Show you know about job, company– Tell how your past will help the

employer reach its future goals– Use sincere flattery

State the obvious!

Market Yourself: Networking

• Make it easy for people to help you• Create a succinct “intention statement”

–Skills you want to use– Impact you want to produce–Where you want to work–Kind of role you want to play

Promote Your Brand• Build awareness

– Network– Informational Interviews

• Let yourself be found– Social media– Key words

• Apply for jobs– Who do you know?

Build Brand Awareness• LinkedIn

– Be active– Get introduced– Find jobs

• Other social media

• In-person meetings

Market Yourself: Interview

• Interview is the sales opportunity– Rehearse answers to common questions– Tell the truth with positive spin– Ask questions to engage interviewer

Market Yourself: Follow Up

• Every communication is chance to market your “fit”– Thank you note– Follow-up phone calls– References

Stay the Course

• Your CVP remains the same• Change key words to reflect those in posting• Each interview increases your skill• Keep your skills up via consulting, volunteering,

classes

Identify Your “Right Fit” Work

Free “Guide to Making a Great First Impression” when you subscribe to my website http://myrightfitjob.com

When you purchase “Guide to Finding Your ‘Right Fit’ Work” http://myrightfitjob.com/ebook, receive 2013 updated resume guide