Market Monitor Overview

Market Monitor

451 Research is focused on the business of enterprise IT innovation. The company’s analysts provide critical and timely insight into the competitive dynamics of innovation in emerging technology segments.

The 451 Group

Tier1 Research is a single-source research and advisory firm covering the multi-tenant datacenter, hosting, IT and cloud-computing sectors, blending the best of industry and financial research.

The Uptime Institute is ‘The Global Data Center Authority’ and a pioneer in the creation and facilitation of end-user knowledge communities to improve reliability and uninterruptible availability in datacenter facilities.

TheInfoPro is a leading IT advisory and research firm that provides real-world perspectives on the customer and market dynamics of the enterprise information technology landscape, harnessing the collective knowledge and insight of leading IT organizations worldwide.

ChangeWave Research is a research firm that identifies and quantifies ‘change’ in consumer spending behavior, corporate purchasing, and industry, company and technology trends.

Agenda

Market Monitor background & team

Product Overviews

Taxonomies

Product deliverables

Methodology/process

Q&A

Gathering market intelligence is the core competency of the company

Market Monitor

Vendor/ product relative strength

End users/ post-

mortem analysis

Vendors/ competitor interview

Background

Market Monitor Analyst TeamIndustry Analysts:• William Fellows, Founder/Principal Analyst, CloudScape (21 yrs)• John Abbott, Founder/Principal Analyst (26 yrs)• Rachel Chalmers, Research Director, Infrastructure Computing (15 yrs)• Henry Baltazar, Senior Analyst, Storage (13 yrs)• Dennis Callaghan, Senior Analyst, Enterprise Software (13 yrs)• Karin Kelley, Analyst, Infrastructure Computing (13 yrs)• Antonio Piraino, VP & Research Director,Tier1 Research (13 yrs)• Simon Robinson, Research Director, Storage (13 yrs)• Sean Hackett, Research Director. Cloud, InfoPro (10 years)• Agatha Poon, Research Manager, Tier1 Research (12 years)

Market Monitor Analysts:• Greg Zwakman, Research Director, Quantitative Services• Elizabeth Nelson, Analyst, Quantitative Services• Swapna Subramani, Analyst, Quantitative Services

451 Research

Enterprise software

Business applications

Software infrastructure

Storage

Storage hardware

Storage infrastructure

Storage components

Storage management software

Data protection and availability

Archiving specialists

Systems

Hardware

Processors

Systems software

Networks & Media

Infrastructure hardware

Management & OSS software

Edge appliances

IP applications & servers

Digital media infrastructure

Mobile Software

Mobile office

Mobile middleware

Databases

Mobile management

Mobile security

Mobile VPNs

Location-based services

Application and content distribution

Cloud Related Coverage

Market Monitor Products

Cloud Computing: Cloud As a Service• 200+ Tracked Vendor Participants• 15 Market Segments

Cloud Enabling technologies: Virtualization and On-Premise• 120+ Tracked Vendor Participants• 6 Market Segments & 9 Sub-Segments• Revenue segmented by Geography, Vertical & Customer Size

Desktop Virtualization Ecosystem• 50+ Tracked Vendor Participants• 4 Market Segments

Cloud As a Service Taxonomy

Cloud as a Service

Infrastructure as a Service

Com

pute

as a

Se

rvic

e

Stor

age

as a

Se

rvic

e

Platform as a ServicePa

aS fr

om S

aaS

Stan

d Al

one

PaaS

Platf

orm

M

anag

emen

t

Software as a Service

IT M

anag

emen

t as

a S

ervi

ce

ERP

CRM

Cont

ent &

Co

llabo

ratio

n

Cloud Enabling Technologies Taxonomy

Cloud Enabling Technologies

Server Virtualization

Hype

rviso

r

Cont

aine

rs

Adm

inist

ratio

n

ManagementM

onito

ring

Capa

city

Pla

nnin

g

On-

Prem

ise C

loud

M

anag

emen

t

Auto

mati

on

Test

-Lab

Appl

icati

on F

abric

&

Dev

elop

men

t

Back

up &

HA

Secu

rity

I/O

On

Ram

ps/C

loud

Br

oker

s

Desktop Virtualization Taxonomy

Desktop Virtualization

Server, Client, Cloud & OS Hosted

Desktop Virtualization

Application Virtualization

User Virtualization

Virtualized Desktop

Management

Unique value delivered through Market Monitor

Best data on emerging tech with revenue models for EACH vendor

Geographic, vertical and customer size

2/yr Bi-Annual Overview Reports10/yr Segment Focused Reports

Provides insight into growth factors and dynamics

Detailed market insight, trend analysis and forecasting

True bottom-up process

Breakdowns

Reports

Market Inhibitors & Accelerators

Key Points & Market Dynamics

Market Monitor Process

Step 1:Industry Analyst Insight

Group vendors by segment

Step 2: Step 3: Step 4:Create

revenue model for

EACH vendor

Estimate Confirmations

Cloud & Virtualization

Survey Results

Vendor Participants

Analysts

End Users

Financial Data

M&A Data

Vendor Briefings

End User Feedback

Larger Public Vendor Example

Use publicly available information as foundation

Estimate process similar to private vendors

M&A & contacts within emerging segment of vendors

Market Monitor: Bi-Annual Market Overview Report

Market Monitor: 10/yr Segment Focus Report

Market Monitor: Data Files

Market Monitor: Analyst Time

‘Spot’ Access to Analysts:• Unlimited quick inquiry by

email or phone to Market Monitor Analysts

In-Depth Access to Analysts:• Structured consultation

with Market Monitor Analysts

Q&A

Greg Zwakman Greg.zwakman@the451group.com

415-989-1555 x122

Tim Millertim.miller@the451group.com

415-989-1555 x110

Elizabeth NelsonElizabeth.nelson@the451group.com

415-989-1555 x144

Swapna SubramaniSwapna.subramani@the451group.com

415-424-4451

Or sales@the451group.com