Market Assessment Results
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Market Assessment ResultsMarket Assessment Results
Prepared By:
CLARUS Corporation
January 26, 2005
Market Assessment PurposeMarket Assessment Purpose
Determine How Employers Perceive The College And How That Perception Can Be Improved And Enhanced
Evaluate Current Programming Offered By The College And Its Relevance And Need In The Service Area
Determine How To Better Provide Programs And Services To Enhance Enrollment And Meet Market Needs
Workforce Development Scan Workforce Development Scan ResultsResults
MethodologyMethodology
Stratified Sample Of Employers Owners And Managers 342 Telephone Interviews
Conducted November 9 To 16, 2004
8 Personal Interviews Conducted December 1 And 2, 2004
95% Reliability With + 5.2% Tolerable Error
Reporting ResultsReporting Results
Less Than 20 Employees Represents 154 Employers Or 44 Percent Of
Employers In The Region 20 To 49 Employees
Represents 109 Employers Or 31.1 Percent Of Employers In The Region
50 Or More Employees Represents 87 Employers Or 24.9 Percent Of
Employers In The Region
Employer ChallengesEmployer Challenges
Availability Of Qualified Availability Of Qualified ApplicantsApplicants
63% Of Employers Noted There Is A Shortage Of Qualified Applicants To Meet Their Employment Needs In The Future Lack Of Applicants With Skills
75% Of Less Than 20 Employees 65% Of 20 To 49 Employees 58% Of 50 Or More Employees
Availability Of Qualified Availability Of Qualified ApplicantsApplicants
Major Skill Sets Applicants Are Missing Basic Skills
Math, Reading And Writing
Communication Skills Computer Skills Work Ethics Experience
Availability Of Qualified Availability Of Qualified ApplicantsApplicants
Sources Used To Recruit Applicants Newspapers, Word Of Mouth And Other
Colleges, Web Site – Online (Largest) West Virginia Northern Community College
31% Of Less Than 10 Employees 17% Of 20 To 49 Employees 41% Of 50 Or More Employees
Availability Of Qualified Availability Of Qualified Labor ForceLabor Force
One-Third Of Employers Noted There Is Not A Qualified Labor Force Available In The Area To Meet Their Employment Needs In The Future 28% Of Less Than 20 Employees 33% Of 20 To 49 Employees 32% Of 50 Or More Employees
Attitude, Lack Of Skills, Education Lacking, Work Ethics, Ambition, Cannot Pay Much, Qualified Candidates Leave
Availability Of Qualified Availability Of Qualified Labor ForceLabor Force
Major Skills Missing Basic Skills (Math Skills) Common Sense Communications Computer Skills Experience Interpersonal Skills Work Ethics
Job-Related Skills
Issues To AddressIssues To Address
Utilize The Job Placement Component At West Virginia Northern Community College To Develop Additional Internships For Students And Employers Alleviate The Perceived Shortage Of Qualified
Individuals For Job Market Aggressively Market The Job Placement
Office At West Virginia Northern Community College To The Employers
Employer Training NeedsEmployer Training Needs
Conducted Training In Last Conducted Training In Last YearYear
54% Of Less Than 20 Employees 71% Of 20 To 49 Employees 86% Of 50 Or More Employees Major Training Areas
Safety, Computers, Customer Service, OSHA, First Aid, Sales, Cashiers, Communications, Forklift Operations, Hazardous Materials
Future Training Programs Future Training Programs Planned For Next YearPlanned For Next Year
24% Of Less Than 20 Employees 28% Of 20 To 49 Employees 39% Of 50 Or More Employees Major Training Areas
Safety, Computers, Customer Service
Issues To AddressIssues To Address
Create And Deliver “Skills Refreshers” For Employees And Market To Employers Direct Market The Basic Skills Refresher For
On-Site Delivery To Large Employers Reading, Writing, Math And Work Ethics
Partner With Workforce Investment Agencies For Potential Funding Of Testing And Delivery
Issues To AddressIssues To Address
Continue To Offer The Computer Skills Training Courses To Employers On-Site
Strengthen The Computer Training And Proficiency In The Academic Curriculums At The College Mandated Computer Proficiency For
Graduation
Computer Skills TrainingComputer Skills Training
Software Training NeedsSoftware Training Needs
Software Usage By Size Of Employer
0 20 40 60 80 100
Microsoft OfficeTrainingNeeded
WindowsTrainingNeeded
Use Computers
Percent
Less Than 20
20 To 49
50 Or More
Computer Training NeedsComputer Training Needs
Windows Software Training Needed 451 Employees For 46 Employers
Windows Systems (2000 And XP)
Microsoft Office Training Needed 319 Employees For 43 Employers
Excel, PowerPoint, Word, Access
Other Software Accounting, Web Design, AutoCAD, Publishing,
Specialized Systems
Computer Training NeedsComputer Training Needs
Conduct Computer Training In-House 90% With Less Than 20 Employees 89% With 20 To 49 Employees 80% With 50 Or More Employees
Would Outsource Computer Training 18% With Less Than 20 Employees 7% With 20 To 49 Employees 18% With 50 Or More Employees
Software Applications
Computer Training NeedsComputer Training Needs
Current Computer Training Partner West Virginia Northern Community College
18% With Less Than 20 Employees 18% With 20 To 49 Employees 20% With 50 Or More Employees Other Colleges – Butler County Community College,
Jefferson Technical College, Northern University
Private Companies And Consultants Corporate City And State
Computer NetworksComputer Networks
Have Networks In Place Currently 64% With Less Than 20 Employees 65% With 20 To 49 Employees 82% With 50 Or More Employees
Most Likely To Use Windows NT Or Novell And Windows As Desktop Software, Corporate
Computer NetworksComputer Networks
Almost No Need For Network Training; Prefer To Hire Graduates Network Software Training Needed
19 Employers Need Training For 255 Employees
Network Management Training Needed 15 Employers Need Training For 153 Employees
Computer Programming Training Needed 9 Employers Need Training For 50 Employees
Computer CertificationsComputer Certifications
Will Not Require Computer Certifications In The Future For Current Or New Hires 89% Of Less Than 20 Employees 87% Of 20 To 49 Employees 85% Of 50 Or More Employees
Web Site AdministrationWeb Site Administration
Currently Have Web Site 57% With Less Than 20 Employees 68% With 20 To 49 Employees 75% With 50 Or More Employees Training Needed On Web Site
Administration 18 Employers Need Training For 43 Employees
Issues To AddressIssues To Address
Complete Programming Issues For Computer Information Systems Need A Ladder Of Programs From Certificates
To Associate Degrees In CIS, Computer Application Specialist
Help Desk Support Networking Specialists And LAN Web Design And Administration
Issues To AddressIssues To Address
Assure Certifications Are Available For Potential Students In The CIS Program CICSO, A+ And MCSE (Microsoft Certified
Systems Engineer)
Training Program StructureTraining Program Structure
Training ProvidedTraining Provided
Would Consider Working With West Virginia Northern Community College To Develop Training Programs 54% With Less Than 20 Employees 53% With 20 To 49 Employees 60% With 50 Or More Employees Major Areas
Computers, Communications, Customer Service, Math, Safety
Training Structure PreferencesTraining Structure Preferences
On Campus At West Virginia Northern Community College 43% With Less Than 20 Employees 38% With 20 To 49 Employees 25% With 50 Or More Employees
Wheeling, Weirton Or New Martinsville Closest To The Employer
Training Structure PreferencesTraining Structure Preferences
Need Training Provided Weekends And Nights 35% With Less Than 20 Employees 50% With 20 To 49 Employees 52% With 50 Or More Employees
Turnaround Time ExpectedTurnaround Time Expected
Days Weeks Months
Less Than 20 Employees
7% 7 Days
41%3.1
Weeks
31%2.4
Months
20 To 49 Employees
7%18 Days
34%2.6
Weeks
45%2.9
Months
50 Or More Employees
12%28 Days
29%3.3
Weeks
38% 2.0
Months
Employer Preference For Employer Preference For College CreditCollege Credit
Receive Credit For Training 42% With Less Than 20 Employees 53% With 20 To 49 Employees 60% With 50 Or More Employees Rationale: Good For Employees, Promotions, Move
Up Pay Scale, Chance At Degree, Incentive For Them, Give Encouragement, CEUs Needed, Be More Likely To Participate
Employer Preference For Employer Preference For College CreditCollege Credit
Do Not Receive Credit For Training 42% With Less Than 20 Employees 26% With 20 To 49 Employees 27% With 50 Or More Employees Rationale: We Need Certifications, Not
Necessary, Older Workers Don’t Need Degrees, Not Required, We Hire Degrees, Workers Would Not Do Anything With It
Alternative Delivery FormatsAlternative Delivery Formats
Instructor On-Site (68%+) Computer Based Training (CBT) (60%+)
Classes Via Internet (94%+) Classes Via CD-ROM (82%+)
Videotape Courses (59%+) Telecommunications To Company (28%+)
Issues To AddressIssues To Address
Create A West Virginia Northern Community College “Training Manual” For Employers Hard-Copy Manual Which Lists Programming
Which Can Be Taught By West Virginia Northern Community College
Web Version Provides Times And Locations Areas To Consider
Leadership, Computers, Customer Service, Management, Health Updates, Safety, Supervisory
Issues To AddressIssues To Address
Purchase Or Develop Update Training In Safety, OSHA Regulations, Forklift And Food Handling/ Safety On CD-ROM Or Internet And Market To Employers Direct Mail Campaign Target One Phone Number For Response
And Create Online Web Signup Page
Issues To AddressIssues To Address
Create A Leadership Or Supervision Certificate Which Can Ladder Into A Business Management Associate Degree 12 To 16 Hours Which Can Be Completed In
One Semester If Compressed
Issues To AddressIssues To Address
Need Computer Based Training (CBT) Classes Developed Or Working In Partnership With Other Vendors For Contract Training To Be Delivered On-Site Hospitality, Retail And Food Service Employers High Turnover Areas High Job Growth
Examples: Cash Registers, Counting Change, Food Preparation And Handling
Relationship With Training Relationship With Training ResourcesResources
Usage Of West Virginia Usage Of West Virginia Northern Community College Northern Community College
Used As A Training Location Or Resource 26% With Less Than 20 Employees 29% With 20 To 49 Employees 41% With 50 Or More Employees
Usage Of West Virginia Usage Of West Virginia Northern Community College Northern Community College
Rationale For Not Using West Virginia Northern Community College Unaware
Not Needed, Not Aware Of What Is There, Did Not Know They Exist, Never Have Contacted Me, Corporate Does It All
Called And No One Responded Tried To Set Up A Class And It Was Cancelled, Called For
ISO Training And Did Not Have Any, Tried To Recruit Students And No One Sent Any, Tried To Set Up A Class And No One Did Anything
Usage Of West Virginia Usage Of West Virginia Northern Community College Northern Community College
Sent Employees To Classes (44%) Source Of Employees (34%) Served On An Advisory Committee (25%) Training Location Only (20%) Training For Employees Developed By West
Virginia Northern Community College (18%) Conference Facility (17%)
Communicating With EmployersCommunicating With Employers
Two-Thirds Prefer Direct Mail Newsletters, Fliers
20%+ Prefer E-Mail As An Option 24% With 50 Or More Employees Short And Frequent
Frequency Of Communication Quarterly (28%), Monthly (22%) As New Programs Developed
Issues To AddressIssues To Address
Internal Communications And Training As To Who To Contact When Employers Call For Assistance Develop Written Transfer Policy
Create A Single Point Of Contact For Employers And Market
Issues To AddressIssues To Address
Create A Quarterly Newsletter Of B&I New Programming And Client Testimonials Both Electronic And Direct Mail
Start To Develop An Employer List-Serve To Update Employers Of The Training Opportunities Offered By West Virginia Northern Community College Short, Concise E-Mails For Both Credit And
Noncredit Programming
Academic Degree Programs Academic Degree Programs Cited As Needed By Employers Cited As Needed By Employers For Current EmployeesFor Current Employees
Certificate ProgramsCertificate Programs
Needed For Current Employees 18% With Less Than 20 Employees 31% With 20 To 49 Employees 44% With 50 Or More Employees Primary Areas
CNAs, Computers, CPR, Crane Operators, EMTs, Engineers, Food Handlers, LPNs, Maintenance, Mechanics, Paramedics, Pharmacy Techs, Waste Water, Welders, Secretaries, Social Work, Teacher’s Aides
Certificate ProgramsCertificate Programs
Technical Areas Environmental, Tool And Die, Apprentices,
Auto Techs, Electrical, Drivers, Funeral Embalmers, EPA Certifications, Fitness, Forklift, Hazmat, Lab Techs, Machinists, Maintenance, HVAC, Manufacturing, Mechanics, Miners, OSHA, Pneumatics, Safety And Programmed Logic Controls (PLC)
Associate DegreesAssociate Degrees
Needed For Current Employees 5% With Less Than 20 Employees 17% With 20 To 49 Employees 39% With 50 Or More Employees Primary Areas
Business, Nurses, Management, Secretaries, Teacher’s Aides, Accounting, Computers, Social Work
Associate DegreesAssociate Degrees
Counseling, Culinary, Early Childhood, Funeral Directors, Human Services, Paramedics, Paralegals, Sales, Supervisory, Graphic Arts And Med Techs
Technical Areas Electricians, Engineering, Lab Techs, Machine
Maintenance, Die Setters, Drafting, Electronics And Environmental
Bachelor’s DegreesBachelor’s Degrees
Needed For Current Employees 8% With Less Than 20 Employees 24% With 20 To 49 Employees 47% With 50 Or More Employees Primary Areas
Management, Teachers, Accounting, Business, Counselors, Engineering, Human Resources, Human Services, Nurses, Social Workers
Bachelor’s DegreesBachelor’s Degrees
Early Childhood Education, Environmental Chemist, Hospitality, Industrial Engineer, Merchandise, Pharmacist, Physical Therapy, Prosthetics, Architects, Child Development, Data Manager, Information Technology, Machine Operators, Medical Records, Psychology, Safety, Criminal Justice, Exercise Physiologists, Psychology, Logistics And Public Relations
Graduate DegreesGraduate Degrees
Needed For Current Employees 6% With Less Than 20 Employees 13% With 20 To 49 Employees 23% With 50 Or More Employees Program Areas
Administration, Business, Law, Management, Social Worker, Teachers, Engineering
Graduate DegreesGraduate Degrees
Counseling, Drafting, Environmental Scientists, Human Resources, Journalism, MBA, Pharmacy, Principals, Prosthetics, Toxicologists And Child Development
Jobs ForecastJobs Forecast
Jobs ForecastJobs Forecast
US Outlook 2000 To 2010
West Virginia Jobs Forecast
West Virginia Northern Community College’s WIA District Five Jobs Forecast
National Jobs ForecastNational Jobs Forecast
Computers And Health Care Top List Of Fastest Growing Jobs Computer Software Engineers, Computer Support
Specialists, Network System Administrators, Data Communications Analysts, Desktop Publishers, Database Administrators And Computer Systems Analysts
Personal Care Aides, Medical Assistants, Social And Human Service Assistants, Physician Assistants, Medical Records Technicians, Home Health Aides, Physical Therapy Aides And Assistants, And Occupational Therapy Assistants And Aides
National Jobs ForecastNational Jobs Forecast
Largest Job Growth Sectors Include Retail, Hospitality And Service Food Preparation And Service Workers,
Customer Service Representatives, Registered Nurses, Retail Salespersons, Computer Support Specialists, Cashiers, Office Clerks, Security Guards, Computer Software Engineers, And Waiters And Waitresses
West Virginia Jobs ForecastWest Virginia Jobs Forecast
Fastest Growing Occupations Of Top 25 Jobs Forecasted, 19 Are In Health Care
Medical Assistants, Social And Human Service Assistants, Physical Therapy Assistants, Cardiovascular Technologists And Technicians, Respiratory Therapy Technicians, Physical Therapy Aides, Respiratory Therapists, Physician Assistants, Medical Records And Health Information Technicians, Personal And Home Care Aides, Physical Therapists, Radiation Therapists, Surgical Technologists, Dental Hygienists, Home Health Aides, Occupational Therapists, Dental Assistants, Medical And Public Health Social Workers And Audiologists
6 Jobs That Round Out Top 25 Jobs Computer Software Engineers-Applications, Computer Software Engineers-
Systems Software, Network Systems And Data Communications Analysts, Veterinary Technologists And Technicians, Personal Financial Advisors And Hazardous Materials Removal Workers
West Virginia Jobs ForecastWest Virginia Jobs Forecast
Largest Job Growth Cashiers, Fast Food Preparation And Service Workers, Retail
Salespersons, Registered Nurses, Waiters And Waitresses, Laborers And Freight, Office Clerks, Janitors And Cleaners, General And Operations Managers, Nursing Aides, Stock Clerks, Secretaries, Truck Drivers, Personal And Home Care Aides, Customer Service Representatives, Licensed Practical Nurses, Maids And Housekeeping Cleaners, Receptionists, Information Clerks, Maintenance And Repair Workers, Home Health Aides, First Line Supervisors, Sales Representatives, Bookkeeping/ Accounting/ Auditing Clerks, Tellers And Child Care Workers
WIA District Five Jobs ForecastWIA District Five Jobs Forecast
Fastest Growing Occupations Medical Assistants, Social And Human Service Assistants, Cardiovascular
Technologists And Technicians, Respiratory Therapy Technicians, Home Health Aides, Respiratory Therapists, Dental Assistants, Dental Hygienists, Medical Records And Health Information Technicians, Pharmacists, Pharmacy Technicians, Surgical Technologists, Personal And Home Care Aides, Medical And Health Services Managers, Registered Nurses And Physical Therapists
Education - Primary And Secondary Teachers, Business Teachers And English Teachers
Network Systems And Data Communications Analysts, Computer Software Engineers, Life/ Physical And Social Science Technicians, Database Administrators, Network And Computer Systems Administrators
WIA District Five Jobs ForecastWIA District Five Jobs Forecast
Largest Job Growth Cashiers, Registered Nurses, Food Preparation And Serving Fast
Food, Retail Salespersons, Laborers And Freight, Waiters And Waitresses, Janitors And Cleaners, Social And Human Service Assistants, LPNs, Office Clerks, Secretaries, Stock Clerks, General And Operations Managers, Food Preparation Workers, Child Care Workers, Home Health Aides, Tellers, Nursing Aides, Maids And Housekeeping Cleaners, Carpenters, Chemical Plant And System Operators, Bartenders, Bookkeeping/ Accounting/ Auditing Clerks, Receptionists And Information Clerks And Maintenance And Repair Workers
Local Employer Jobs Forecast Local Employer Jobs Forecast
3,188 Total Jobs Listed As Needed Over Next Two Years 26.2% Require No Education 52.9% Only Require High School 11.1% Require Certificate 3.4% Require Associate Degree 5.3% Require Bachelor’s Degree 0.6% Require Graduate Degree
Local Employer Jobs Local Employer Jobs Forecast Forecast
Educational Levels Required For New Jobs
Percent Of Total Jobs -
Replacements
Percent Of Total Jobs -
New Hires
Average Hourly
Rate
No Education 90.8% 9.2% $ 7.31
High School 73.9% 26.1% $ 8.70
Certificate 76.6% 23.4% $ 9.61
Associate 61.7% 38.3% $ 12.65
Bachelor’s 83.4% 16.6% $ 16.08
Graduate 26.3% 73.7% $ 15.00
Local Employer Jobs ForecastLocal Employer Jobs Forecast
26.2% Of The Openings In The Future Require No Education Baggers, Bag Workers, Food Handing,
Cashiers, Cooks, Dishwashers, Drivers, Entry Jobs, Laborers, Pharmacy Techs, Production, Servers/ Waitresses
Local Employer Jobs ForecastLocal Employer Jobs Forecast
52.9% Of The Positions Will Require Only High School Education Baggers, Behavioral Specialists, Carpenters, Cashiers, Daycare,
Clerical, Cooks, Corrections Officers, Customer Service, Dietary/ Housekeeping, Direct Care Workers, Electronic Technicians, Fire Fighters, Food And Beverage, General Laborers, Housekeeping, Laborers, Line Manufacturing, CNAs, Patrol Officers, Pizza Person, Productions, Resident Health, Sales Associates, Sandblaster, Servers/Waitresses, Stockers, Tax Preparers, Taxi Cab Drivers, Teacher’s Aides, Tellers, Warehouse Workers, Weekend Merchandisers And Welders
Local Employer Jobs ForecastLocal Employer Jobs Forecast
11.1% Of Jobs Will Require A Certificate CNAs, Claims Processing, Diesel Mechanics,
Drivers, EMTs, In-Home Service Personnel, Miners, Patient Care Technicians, Paralegals And Truck Drivers
Local Employer Jobs ForecastLocal Employer Jobs Forecast
3.4% Of Jobs Will Require An Associate Degree Nursing Is In High Demand Accounting, Department Manager,
Equipment Operator, Radiology Technicians, Respiratory Therapists, Sales Associates, Social Workers, Teacher’s Aides And Truck Mechanics
Local Employer Jobs ForecastLocal Employer Jobs Forecast
5.3% Of Jobs Will Require A Bachelor’s Degree Teachers, Information Technology Help Desk
Personnel And Nurses Biologists, Case Managers, Children’s
Protective, Office, Reporters And Sales
Local Employer Jobs ForecastLocal Employer Jobs Forecast
0.6% Of Jobs Will Require A Graduate Degree Speech Therapists, Therapists, Physical
Therapists And Occupational Therapists
Issues To AddressIssues To Address
Assure That Educational Ladders Exist Locally With Partner Universities Accounting Management Education Nursing Business Criminal Justice Social Services
Hired A West Virginia Northern Hired A West Virginia Northern Community College GraduateCommunity College Graduate
Hired A GraduateHired A Graduate
9% With Less Than 20 Employees 10% With 20 To 49 Employees 21% With 50 Or More Employees Majority Rate Graduates As Excellent Or
Good Larger Employers Could Not Rate – No Direct
Reports
Skills Ratings Of GraduatesSkills Ratings Of Graduates
Areas Majority Excellent Or Good Reading Skills, Speaking Skills, Problem
Solving Skills, Teamwork, Communication And Skills Related To Their Major
Areas Needing Improvement Math Skills, Computer Skills And Writing
Skills
Issues To AddressIssues To Address
Assure That The Following Areas Are Assessment In The Academic Preparation And Programming Math Computer Skills Writing Skills
Employee Educational Employee Educational ParticipationParticipation
Employee Educational Employee Educational ParticipationParticipation
Employers With Employees Taking College Classes In Area 36% With Less Than 20 Employees
103 Employees
43% With 20 To 49 Employees 108 Employees
70% With 50 Or More Employees 187 Employees
Preferred CollegesPreferred Colleges
College # Employee
s
West Virginia Northern Community CollegeWest Liberty State CollegeWest Virginia UniversityWheeling Jesuit UniversityBelmont Technical CollegeJefferson Community College
1199228261210
Preferred Colleges And Preferred Colleges And Delivery FormatsDelivery Formats
Colleges From Which Employees Are Taking Internet Classes Fairmont State College, Jefferson Technical
College, Marshall University, University Of Phoenix, Robert Morris University, Salem International, University Of Cincinnati, West Liberty State College, West Virginia Northern Community College And West Virginia University
Employee ReimbursementEmployee Reimbursement
Tuition Reimbursement Program Offered 18% With Less Than 20 Employees 25% With 20 To 49 Employees 51% With 50 Or More Employees Use Of Reimbursement
82%+ Credit Classes 64%+ Continuing Education Classes 61%+ CEUs
Employee ReimbursementEmployee Reimbursement
Employees Not Taking Advantage Of Tuition Reimbursement Program Offered 64% With Less Than 20 Employees 82% With 20 To 49 Employees 75% With 50 Or More Employees
Family And Lack Of Time Not Motivated, Older People
Services To Offer Keep Them Informed, More Aware Flexible Classes, Accelerated Classes
Employee ReimbursementEmployee Reimbursement
Employees Reimbursed Upon Completion 57% With Less Than 20 Employees 70% With 20 To 49 Employees 68% With 50 Or More Employees
Usage Of Reimbursement 86%+ Tuition 61%+ Fees 61%+ Books 46%+ Online Courses
CEU RequirementsCEU Requirements
Require Employees To Obtain CEUs 29% With Less Than 20 Employees 31% With 20 To 49 Employees 37% With 50 Or More Employees Education (Teachers), Social Work, Health Care
(Nurses And Others), Pharmacists, Police, Real Estate, Social Services And Water Treatment
Annual Training DollarsAnnual Training Dollars
105 Companies Spent $998,280 For Training To Outside Vendors Or Sending Employees To Training Less Than 20 Employees $ 114,570 20 To 49 Employees $ 376,610 50 Or More Employees $ 507,100
Issues To AddressIssues To Address
Direct Market To Employees With A Tuition Reimbursement Program Through Employers Benefits Of Attending Company Newsletters Approved Educational Courses Employee List-Serve
Issues To AddressIssues To Address
Direct Mail Campaign Aimed At Employed Households To Target Tuition Reimbursement
Create A “Tuition Gap” Program Competitive Scholarship Program Third Party Payers No Front-End Costs
Issues To AddressIssues To Address
Conduct On-Site Registrations At Largest Employers Large Employers Use West Virginia Northern
Community College As A Source For Credit Classes Recruiters Visit Major Companies With Credit
Class Schedules And Laptops To Register Employees For Classes
Develop Marketing Materials Specifically For Employees - Posters, Brochures, Postcards
Issues To AddressIssues To Address
Inventory CEUs Currently Offered Identify Gaps, Especially In Education And
Health Care Create Database Of Employers And A List-
Serve Expand CEU Offerings
Business CharacteristicsBusiness Characteristics
Educational CompositionEducational Composition
17% To 24% Of Employees Have A Two-Year Or Four-Year College Degree
59% To 73% Have A High School Diploma Or GED
4% Or Less Have Not Completed High School
Current And Predicted Current And Predicted EmploymentEmployment
350 Employers Represent 23,762 Full-Time Employees And 3,340 Part-Time Employees
Increase Anticipated In Full-Time Employment In The Next Year 27% With Less Than 20 Employees (152) 29% With 20 To 49 Employees (232) 24% With 50 Or More Employees (1294)
Current And Predicted Current And Predicted EmploymentEmployment
Decline Anticipated In Full-Time Employment In The Next Year <1% With Less Than 20 Employees <2% With 20 To 49 Employees 4% With 50 Or More Employees
Business TypeBusiness Type
With Less Than 20 Employees 25% Retail Trade, 15% Manufacturing, 9% Business
And Personal Services, 8% Education And Social Services
20 To 49 Employees 22% Retail Trade, 16% Manufacturing, 10%
Transportation, Communications And Facilities, 8% Health Services, 7% Education And Social Services, 6% Business And Personal Services, 8% Wholesale Trade
Business TypeBusiness Type
50 Or More Employees 21% Manufacturing, 18% Retail Trade,
16% Education And Social Services, 14% Health Services, 5% Government
Business CharacteristicsBusiness Characteristics
Years In Business 37 Years For Employers With Less Than 20
Employees 39 Years For Employers With 20 To 49
Employees 48 Years For Employers With 50 Or More
Employees
Business CharacteristicsBusiness Characteristics
Would Like A Summarized Copy Of The Survey Results 75% With Less Than 20 Employees 77% With 20 To 49 Employees 85% With 50 Or More
West Virginia Northern West Virginia Northern Community CollegeCommunity College
QUESTIONS?
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