Transcript
Selected Business Article:!!“The design firms pioneering space suit fashion”!
http://www.bbc.co.uk/news/business-23947790!
Mariana Martinez Professor Klinkowstein!
u Russian man owns space suit company
u Humble beginnings challenge success
u Innovative design brings fame
Mariana Martinez Professor Klinkowstein Mariana Martinez Professor Klinkowstein!
Mr. Southern shows off suit to NASA
Mariana Martinez Professor Klinkowstein!
Personal Ethnographic Research
• Marke4ng students analyzed products
• Each student wrote down par4cular details of product
• They no4ced what aspects made each product different
Mariana Martinez Professor Klinkowstein!
Mariana Martinez Professor Klinkowstein!
• Jennifer analyzed restaurant cup
• No4ced how font adds to character of restaurant
• Neutral colors suggest laid back environment
Mariana Martinez Professor Klinkowstein!
• Arielle connected the graphic with the product
• Product 4es history with quality
• Picture makes product stand out
Mariana Martinez Professor Klinkowstein!
• Viena analyzes possible logos for business
• No4ces different colors affect company image
• U4lized Photoshop to experiment with image
• Entrepreneurs started a video company
• Men4oned that compe44on is biggest challenge
• Looked for ways to stand out
Mariana Martinez Professor Klinkowstein!
Part B
Mariana Martinez Professor Klinkowstein!
Mariana Martinez Professor Klinkowstein!
Lines!
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Arcs
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Grid
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Irregular Shapes
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Monochromes
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Black and White
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Bright Colors
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Dark Colors
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