Marathon brandguide 10 march

BRAND GUIDE

Jasmeet Singh Warraichjasmeet.warraich@gmail.com

Brand SynopsisPART 1

Financial Details

Sector - Private Sector

No of Employees – xxx

Turnover in Crs – xx

Key Management Personnel

Mr. Ramniklal Shah

Mr. Chetan Shah

Mr. Mayur Shah

Personnel Designation Qualification Joining year

Chairman

Vice Chairman

Managing Director

B.Sc, B.Ed, M.Ed

B.Tech, M.S. (USA)

B.E. M.S. (USA)

1969

xxxx

xxxx

History

1969

A century old legacy to be Ahead of Time Though the group was founded in 1969 by Ramniklal Shah, an educationist, the seed of redefining values was sown by his father the late Zaveribhai Shah.

Founded on principles of Trust and Transparency Walking on the footsteps of the father, Ramniklal Shah too redefined values when he founded Marathon Group in 1969. A teacher by profession, Ramniklal Shah would stick to his principles of truth and fairness.

He laid foundations of Marathon Group on Transparency and Trust. Innovation, for him, has always been the keystone of Marathon Group ever since its inception.

1997

At Marathon Group innovations do not happen by accident, they have mastered the skill of innovations to the extent that it has become a habit.

The Marathon Group is credited with developing the first building to have a helipad on its top (Marathon Heights, Worli, 1997).

Construction

has become habitual

2011

Marathon Realty, a trusted real estate development group of Mumbai building faith in the hearts of people through quality and innovative offerings.

The group has built many benchmarking projects; some are awarded for best planning, construction and technology.

The Group’s ongoing projects are

spread over 28 lakh sq. ft. in Mumbai.

Completed over 70 projects in India70

28

Marathon caters to the lifestyles of all classes and masses

Retail

Corporate & IT Parks

High-Rise Residences

Townships

Vision & Mission

VISION Aim for 6.5 times in revenue & 5 times in area

construction

Enter top 5 in customer satisfaction in Mumbai

Metropolitan Region(MMR)

Be the most trusted developer in MMR

Achieve best-in-class design

Gain position in top 5 employee engagement in MMR

MISSIONTo be on a path of constant innovation, of setting new benchmarks

in the Indian Real Estate Industry

Philosophy

IDEAL LOCATIONChoice of good location that appreciates and brings growth in years to come IDEAL MASTER PLANNINGEfficient master planning helps utilise area effectively increasing utility, while reducing wastage to minimum

LATEST CONSTRUCTION TECHNOLOGYLeak & earthquake resistant structures built from latest maven technology

IDEAL PRODUCT DESIGNProper emphasis on a viable product mix that encapsulates all the benefits at one go

IDEAL MARKETING SUPPORTClear focus on pre-sales, sales and after sales support to facilitate decision making

IDEAL MAINTENANCE SUPPORTEqual importance to premises maintenance with special yellow brigade to take off the worries of regular and timely maintenance

ADVANTAGE TECHNOLOGY

MIVAN Aluminum shuttering The technology introduced for the first time in India by Marathon Group as a developer such as Aluminum Shuttering that ensures Leak-proof, Earthquake resistant structures along with speedy construction and quality delivery, which has been implemented in Marathon NextGen Era, Lower Parel in 2002,

PERI technology

PERI Table technology ensuring structural uniformity in high rise buildings have become benchmark in the construction Industry. This technology has been implemented in Marathon Futurex, Lower Parel in 2009

Fibre Reinforced Stucco Paints

To make the exterior more durable the Marathon Group has been using Fibre Reinforced Stucco paint, which is flexible as it expands to heat and contracts during cold conditions without cracking.

BENCHMARK

1972 Marathon built Marathon Poonam, one of the first 7 storey buildings in Mulund with a lift. Till then lift as an essential utility in buildings was not common in eastern suburbs of Mumbai.

1922 Marathon Group's patriarch – the late Zaverbhai Ramji Shah-planned and executed 550 acres of land in Mulund in association with German Architects - Carter & Crown. He introduced the concept of town planning in his project and well defined town planning of Mulund inspired Chandigarh to follow suit.

1997 Marathon Heights, the first highrise building in India to be equipped with a helipad on the top was awarded 'The Best Residential Project of the Year – 1999 by Accommodation Times (A Times of India publication).

1990 Marathon Group constructed Marathon Antariksh, Mulund's first high-rise building.

1999 Marathon Heritage, Vikhroli, was chosen by Canara Bank over 37 other competing projects, to house its employees.

2004Marathon Group constructed Marathon NextGen Era, one of India's tallest residential towers.

AWARDS

Marathon Heights, the first residential tower in India with a helipad, was awarded 'The Best Residential Project of the Year - 1999' by Accommodation Times.

Marathon NextGen Innova won the award for the ‘The Best Commercial Project of the Year 2006-07’ by Accommodation Times.

The Marathon has been nominated for international LEED Gold certification for its Futurex project (One of the tallest commercial tower in India) at Lower Parel because of its Green Initiative

CSR ACTIVITIES

1969 Marathon built Dr. Radhakrishna Nagar Teachers Housing Society in Mulund on a no-profit basis.

1970 The Group volunteered to construct V. P. M. Kannada School in Mulund East.

1971We partnered with Shri. Mahila Gruh Udyog (Lijjat) to offer flats to people with an income of less than Rs. 500/- p.m.

1993Marathon volunteered and rebuilt 100 homes free of cost to rehabilitate villagers affected by earthquakes in Latur, Bhujpur and Kutch.

2004

Beautified the Eastern Express Highway in Mumbai.

Renovated and beautified Mulund Railway Station in Mumbai.

2002

2005MARATHON MUIP Marathon MUIP (Mumbai Urban Infrastructure Project) at Kanjurmarg was a SRP (Slum Rehabilitation Project) executed during the development of JVLR (Jogeshwari - Vikroli Link Road) in order to rehabilitate people who lost their homes falling under the proposed project of road development. This project was completed in record time and was awarded the Certificate in the presence of Honourable Smt. Sonia Gandhi, for offering economical homes.

Brand DNAPART 2

Brand Promise

Brand Values

Brand Identity

Brand Association

Brand Engagement

Brand Strength

MARATHON BRAND DNA

Brand Perception

MARATHON BRAND DNA

Brand Promise

Brand Values

Brand Strength

Brand Identity

Brand Association

Brand Engagement

Brand Perception

MARATHON BRAND DNA

Brand Promise

Brand Values

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MARATHON BRAND DNA

Brand Promise

Brand Values

Brand Strength

Brand Promise

To give customers the best in terms of quality, service and

deliver long term benefits.

Brand Identity

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Brand Engagement

Brand Perception

MARATHON BRAND DNA

Brand Promise

Brand Values

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MARATHON BRAND DNA

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MARATHON BRAND DNA

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Brand StrengthBrand Strength

Over 8 decades of real estate experience

Techno-savvy company

Impressive Land Bank in MMR region at strategic

locations keeping in mind the future prospects

Complete portfolio from affordable housing to ultra

premium

Brand Identity

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Brand Perception

MARATHON BRAND DNA

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Brand StrengthBrand Strength

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MARATHON BRAND DNA

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MARATHON BRAND DNA

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Brand Values Integrity & Transparency

Creating Customer Delight

Create Happiness for Each Other

Continuous Improvement

Respect resources & Create Exponential

Value

Respectful, Commitment and Fairness

Brand Identity

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Brand Engagement

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MARATHON BRAND DNA

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MARATHON BRAND DNA

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MARATHON BRAND DNA

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Credible Developer

Trustworthy

Techno-savvy

Reliable

MARATHON BRAND DNA

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MARATHON BRAND DNA

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Brand PerceptionBrand Perception

MARATHON BRAND DNA

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Brand PerceptionBrand Perception

People perceive it as one of the most reliable &

trustworthy developers.

MARATHON BRAND DNA

Brand Promise

Brand Values

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Brand PerceptionBrand Perception

MARATHON BRAND DNA

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MARATHON BRAND DNA

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Rational Route: Technological-driven company

setting higher standards of living.

MARATHON BRAND DNA

Brand Promise

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MARATHON BRAND DNA

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MARATHON BRAND DNA

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MARATHON

Real estate

Rise Residences

Corporate & IT Parks

ComfortReliable Value for money

CompetitorsProductBrand Attributes

Lokhandwala

Kalpa-taru

DLF

Ackruti City

Acme Group

Ajmera Realty

DB Realty

Godrej Properties

Rustomjee

Nahar Group

TownshipsRetail

Trust

Construction Intelligence / Innovation

MARATHON BRAND DNA

Brand Promise

Brand Values

Brand Strength

Brand Identity

Brand Association

Brand Engagement

Brand Perception

Brand Association

BRAND CHARACTERISTICS PART 3

MARATHON BRAND DNA

BRAND POSITIONING

USP

TG

Statement Redefining real estateRedefining Infrastructure

Sec B, Sec A & A+

Deploying latest technology

MARATHON BRAND DNA

BRAND PERSONA

COLOUR

CHARACTER

LOGO

Earthy brown colour – It signifies basic roots and down to earth philosophy. It is colour of brick, an element of earth that represents construction industry

Leadership, pioneer in field of real estate

MANDOTARY: Marathon unit has to be presented in all communications as per brand guidelines.

PROJECTSPART 4

PAST PROJECTS

CURRENT PROJECTS

Commercial

Residential

Affordable housing

CURRENT COMMUNICATION PART 5

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