Managing Digital Footprints - Presentation for UNDP Jordan April 2014

Managing Digital Footprints

Benjamin Kumpf (Sub-Regional Facility)Session with UNDP Jordan, May 2014

What are Digital Footprints?

Why this matters for development.

Some tips.

The trail and traces that people leave online.

Web 1.0 – static

Everyone can create content.

Digital Footprints

The trail and traces that people leave online.

• Active footprints: traces created by the users themselves.

• Passive footprints: content generated by others about a person.

Which of the following platformsdo you use?

1. Facebook2. LinkedIn3. Twitter4. A blogging site5. Teamworks

Please open a new tab and open Google.

Kindly type your name and google yourself.

How many of the four first hits refer to you and not someone else with your name?

How many of the first four hits are web pages that you have control over? Content you generated yourself?

Why this matters for development?

Why do clients come to UNDP?

Leadership

ProjectsProjects

Flagship publications

Why do clients and partners expect from UNDP today?

Leadership & expert knowledge

ProjectsProjects, timely updates and knowledge sharing

Publications & micro-content to engage

• Conversation image: 2 people

Dialogue

Thought

Leadership

Why does it matter to you?

Our Perspective

Guardian post from UNDP colleague

Avoid mistakes. Know the rules.

Think about CNN, your mother and your boss.Social media guidelines link

International Civil Servant code of conduct

Always act in interest of UNDP

Integrity, professionalism, respect for

diversity, independence, impartiality

Share cautiously

Prepare for times of crisis

Respect copyright laws, confidentiality,

security of others

Check facts

Identify yourself, use corporate branding

Reacting to negative comments

What’s your objective?

Who’s your audience?

What do partners want?

IT’S NOT ABOUT TOOLS OR PLATFORMS. COMMUNICATIONS PARADIGMS HAVE CHANGED.IT’S ABOUT COMPETENCIES.

Getting started:

Find your footprint

Get top search spots

Create LinkedIn, Google+ and Teamworks profiles

Ask Office of Communications how to feature you on UNDP online platforms

How to get the number one spots

Step Two:

Listen & set filtersFind professional blogs: blogsearch.google.com

Find professional groups: LinkedIn & Teamworks

Add colleagues on Teamworks & subscribe to interesting Twitter users

Step Three:

ContributeComment on blogs

Engage on Teamworks & LinkedIn

Write a blog post

+Blogging!

Do you read blog posts on Teamworks?

Do you read public blogs?

+ Working out loud

Blogging!

+ UNDP’s image:Advocacy - Inquiry

Click here for: Blog Wisdom in an Infographic

Click here to read the blog

post

How much of your work is invisible?

Our approach to innovation

Make the invisible visible

Think of the right audience– internal and/or external?

We all have something to share: what is relevant for others?

Ask before starting a project; share during.

Create your Personal Learning Networks.

Blogging TipsHow-to blog on TeamworksUNDP Blogging GuidelinesInfographic on blogging

How to blog: Tipps for beginners

Professional blogging: What I have learned

You will have to earn your audience

Position Knowledge Products in Conversations (blogs, networks and discussion groups) and on Platforms (Slideshare, Issuu).

Show Thought Leadership through Blogging, LinkedIn Influencers & Speakers Corner.

Establish channels for regular updates on your projects.

Contribute to corporate social media accounts.

Why is our online presence important?

IT’S NOT ABOUT TOOLS OR PLATFORMS. COMMUNICATIONS PARADIGMS HAVE CHANGED.IT’S ABOUT COMPETENCIES.

Social Awareness - Identify networks and audiences, adapt to their modes of communication & collaboration

Critical Thinking – Evaluate content, check validity, contextualize

ICT Skills – Identify right tools for business case, learn to use applications

What’s your objective?

Who’s your audience?

What do clients want?

Don’t waste time.

A final tip.

– Social Media Time Management

An 18-Minute Plan for Managing your Day – Harvard Business Review blog on social media

Thank you!