Transcript
Digital Reputation ManagementTWEET NOW: @MattGentile @Century21 Social MediaIs sharing best practices on how to manage our digital reputation. #C21SMARTER
© 2013 Century 21 Real Estate LLC. All rights reserved.
Today’s Topics
• ZMOT
• Manage Your Digital Reputation
• Build Your Brand
• Content Saturation Index
• Search vs Display Advertising
© 2013 Century 21 Real Estate LLC. All rights reserved.
© 2013 Century 21 Real Estate LLC. All rights reserved.
© 2013 Century 21 Real Estate LLC. All rights reserved.
Zero Moment of Truth
© 2013 Century 21 Real Estate LLC. All rights reserved.
ZMOT - 2014
© 2013 Century 21 Real Estate LLC. All rights reserved.
Managing Your Digital Reputation
© 2013 Century 21 Real Estate LLC. All rights reserved.
Who Are You Online?
© 2013 Century 21 Real Estate LLC. All rights reserved.
Personal Branding
© 2013 Century 21 Real Estate LLC. All rights reserved.
© 2013 Century 21 Real Estate LLC. All rights reserved.
Consistent Presence Across Networks
© 2013 Century 21 Real Estate LLC. All rights reserved.
© 2013 Century 21 Real Estate LLC. All rights reserved.
Content Saturation Index
# Pages in Search Saturation Density
Greater than 1M Hyper Saturated
100K - 1M Over Saturated
10K – 100K Somewhat Saturated
0 – 10K Low Saturation
© 2013 Century 21 Real Estate LLC. All rights reserved.
Daytona Beach Real Estate
Search “Daytona Beach Real Estate” AND blog45K+ ResultsSomewhat Saturated
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Search “Ponce Inlet Real Estate” AND blog3K+ Results Great Opportunity
Ponce Inlet Real Estate
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Search “Ponce Inlet Oceanside Condos” AND blog182 ResultsGame On!
Ponce Inlet Oceanside Condos
© 2013 Century 21 Real Estate LLC. All rights reserved.
C21 Social Xchange®
© 2013 Century 21 Real Estate LLC. All rights reserved.
Visual Marketing Increases Engagement
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Market Through Video
© 2013 Century 21 Real Estate LLC. All rights reserved.
Videolicious
What is Videolicious?The Videolicious App empowers all CENTURY 21® System members to create sophisticated video productions, automatically, in seconds. http://playvideo.co/91aecfed-039c-4102-8e0c-82f819fc44da
Just choose your shots, tell your story, and choose your music and Videolicious will put together a professional looking video production, in seconds.
YouTube reaches more US adults ages 18-34 than any cable networkAccording to Nielsen
© 2013 Century 21 Real Estate LLC. All rights reserved.
Search vs. Display Advertising
© 2013 Century 21 Real Estate LLC. All rights reserved.
Display Advertising Builds Brand Awareness
© 2013 Century 21 Real Estate LLC. All rights reserved.
Adwords Express
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Measuring Success
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Benefits of Digital Marketing / Social
1. Increased exposure,2. Increased traffic, 3. Developed loyal fans, 4. Generated leads, 5. Improved search ranking,6. Grow business partnerships,7. Reduced marketing expenses,8. Improved sales,9. Targeted spend,10.Gain market intelligence.
© 2013 Century 21 Real Estate LLC. All rights reserved.
Influencing Your Digital Reputation
http://www.mediabistro.com/alltwitter/digital-reputation_b15401
© 2013 Century 21 Real Estate LLC. All rights reserved.
Share, Respond and Recognize
© 2013 Century 21 Real Estate LLC. All rights reserved.
Questions?
• Facebook.com/Century21
• Twitter.com/CENTURY21
• plus.google.com/+Century21
• YouTube.com/Century21
• www.linkedin.com/company/century-21• www.thinkwithgoogle.com/collections/constantly-connected.html
• blog.digitalinsights.in/social-media-users-2014-stats-numbers/05205287.html
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