Transcript
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Friendly Reminders from Your Fridge:
Eat Your Veggies!By: Aditi Mallick
June 4, 2010
Starting Principle
BUT HOW?!
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
A Simple Way to Eat More Veggies
Visual TRIGGER on home & shared lounge
fridge
Target BEHAVIOR
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Motivated Users
• Health Conscious Medical Students
• Pack lunch and/or Eat lunch in the Med Student Lounge
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Google Form to Track User Progress
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
A Typical Day in the Life
If she eats lunch in the student lounge, Jane may see the same Veggie Trigger on the lounge fridge
To track her veggie consumption, Jane fills out the Google form that Aditi sends to her every afternoon (after lunch).
In the morning, as Jane opens the fridge to pack her lunch, she sees the Veggie Trigger on the fridge, reminding her to pack veggies.
Jane packs veggies in her lunch box and heads off to school.
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Sunday 5/23
Monday 5/24
Tuesday 5/25
Wednesday 5/26
Thursday 5/27
Friday 5/28
User #1
User #2
User #3
User #4
User #5
User #6
Ate Veggies at lunch
Did NOT Eat Veggies at lunch
Did Not Respond
Results of User Testing
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Challenges & Reflections
Some users bank on free lunches – Little to no control over veggie availability leave a bag
of baby carrots in the med student lounge
Some users were vegetarian and/or already in habit of eating veggies daily Perhaps reach out to more non-vegetarians?
Memorial Day + No class on Wednesdays lower response rates
Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu
Scaling Up
Add Veggie Triggers to shared lounge fridges across campus• Undergrads, Grad students,
Staff, & Faculty
Design Visual Veggie Triggers for Humor • Photos of celebrities or
colleagues eating veggies
Thanks for your attention!
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