Making the Connection: Integrating Online and Offline

Making the Connection:Integrating Online and Offline

Discussion: #smcfw

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“Social media” is peoplehaving conversations ... online.

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A set of communication tools

TheConversationPrism.com

>> It levels the playing field by giving you a voice.

>> It gives you a direct connection to your customers.

>> It gives your customers a direct connection to each other.

Answer these questions...>> What is our goal?

>> Who are we trying to reach?

>> What action(s) do we want them to take?

>> Where is our audience now?

And these...>> Are people talking about us? If yes, what are they saying? If no, why not?

>> What happens if someone says something bad about us?

>> How do we integrate social media with current offline/online communications?

And these...>> Who will manage our social media efforts? Who does the talking?

>> How will we stay current on the latest tools, trends and best practices?

>> How do we define success?

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Have the goal in mind.

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Know your audience(s).

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Create a call to action.

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Embrace customers’ interests.

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Get people talking.

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Don’t hide from criticism.

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One tool of many.

Manage the conversation.

Follow the trends.

Know what success looks like.

Test the water.

Making the connection>> Journal your adventures>> Use your “digital glue”>> Get the digits>> Play tag>> Location, location, location>> “Find us here”>> Let fans tell your story

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Journal your adventures

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Email: The “digital glue”

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Find your audience

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Txt me, k? :P

Tag, you’re it.

Tag, you’re it.

Check in with location services

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“Find us on ...”

Let others do the talking

j.mp/20offpostling

Where does it fit?>> Public relations>> Marketing>> Customer service>> Customer loyalty>> Recruiting>> Internal communications and training

Tracking offline efforts?

How can we complement this with social?

Making it work for you>> Develop policies that fit your team

>> Communicate goals, define roles

>> Provide tools to help staff succeed

>> EDUCATE

>> Understand culture & regulations (FTC)

Itʼs not about you.

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Mike Whaling614.859.5030mike@30lines.com

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Letʼs talk.