Making the Case for Afterschool Tools, Resources and Techniques to Build Financial, Political and Community Support for your Program .

Making the Case Making the Case for Afterschoolfor Afterschool

Tools, Resources and Techniques to Build Financial, Political and Community Support

for your Program

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Afterschool Alliance

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What We’ll Cover Making the Case:

Public Wants & Needs Afterschool Afterschool Outcomes Benefits to Bottom Line

Policy Matters: Funding & Resources for Afterschool National State and Local

What You Can Do: Events, Media & More

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The Need Is Clear

Parents of 28 million kids work outside the home. 14.3 million, or 25%, of the country’s K-12 youth

take care of themselves after school. 3 to 6 p.m. are the most dangerous hours for

kids. Juvenile crime soars Peak hours for drugs, alcohol, cigarettes and sex Lack of physical activity/obesity

Parents of 15 million children would sign up for an afterschool program – if one were available.

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Demand for Afterschool Programs

83% of voters agree – children need a place to go afterschool that is organized, safe, and educational

76% - newly elected officials in Congress should increase funding for afterschool

69% of voters - support tax increase 94% Democrats, 83% Independents, 71%

Republicans – there’s a need for an organized, safe place for children and teens afterschool

Source: Afterschool Alliance Poll conducted by Lake, Snell, Perry & Associates, Inc., November 2006 and 2008

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Benefits of Quality Afterschool Programs

Improved Test Scores and Grades 21st CCLC participants nationwide—43% improved reading scores,

42% improved math scores In California, higher academic achievement, test scores In Ohio, higher scores in every subject tested Oct 2007 study – big gains in test scores, work habits

Improved School Attendance, Engagement in Learning More likely to come to school, stay in school and graduate In NY, higher daily attendance and credit accumulation In Chicago, higher class attendance, lower course failure,

higher graduation rates Los Angeles program reduced drop out rate by 20%

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Benefits of Quality Afterschool Programs

Improved Social and Emotional Behavior Lower truancy, drug use, violence

teen pregnancy Greater self-confidence Develop leadership, critical thinking,

team-building skills Improved Health and Wellness

Structured physical activities, healthy snacks help prevent weight gain tied to inactivity after school and during summer

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Benefits to Bottom LineBenefits to Bottom Line

Rose Institute Every dollar invested in afterschool programs saves

taxpayers at least $3 Catalyst Study (December 2006)

New Catalyst Study - $50-$300 billion/year due to lost productivity

PCAST – Parental Concern about Afterschool Time Low-income and minority parents are much more likely

than higher-income, white parents to have trouble finding high-quality, convenient and affordable programs.

Corporate Voices for Working Families “After School For All: A Call To Action From The

Business Community”

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Who’s Doing What

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Federal Afterschool Policy

21st Century Community Learning Centers $100 million increase for FY08

Senate proposed level funding, House proposed increase of $50 million

NCLB authorized $2.5 billion Other sources of afterschool money:

CCDBG, Safe and Drug Free Schools, OJJDP, SES, Department of Agriculture

New Initiatives: Rural Afterschool and Afterschool for Older Youth

American Recovery and Reinvestment Act

FYAmount

Appropriated Amount

Called for in NCLB

2002 $1 billion $1.25 billion

2003 $993.5M $1.5 billion

2004 $991M $1.75 billion

2005 $991M $2 billion

2006 $981M $2.25 billion

2007 $981M $2.5 billion

2008 $1.1 B $2.5 billion

Federal Funding Picture

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State Afterschool Policy

States Take on Afterschool Challenge

38 Statewide networks working to build supportive afterschool systems

26 Governors held Afterschool Summits 50 Governors’ Proclamations for Lights

On Afterschool Creative and Diverse Ways to Fund

Afterschool

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States & Afterschool in ‘07 and ‘08

CA – $550 million to K-8 programs - ASES WV – Partnership between Americorps, Universities, DOE GA – $14 million to school- and community- based afterschool programs

through TANF, renewed for FY09, plus $20.3 million in one-time funds MA – $5.5 million in state funding NJ – $14.6 million in state funds to NJ After 3 PM OH – $10 million in TANF funds to support afterschool programs in targeted

communities TN – $12.5 million unclaimed lottery funds (LEAP) MN – $5+ million over two years NY – $9.4 million through a mix of state and TANF funds WA – $3 million for programs and professional development CT – $5.5 million in new state funds

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What You Can Do

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Making Afterschool a National Priority

Nationally: Need a strong, broad diverse coalition of

organizations & individuals to champion

afterschool for all

•Afterschool for All Campaign

•160+ Lights On national partners

•Afterschool for All Challenge

•Business stakeholder groups

•Coordinate advocacy and awareness work with allies who support expansion of afterschool, e.g., YMCA, PTA. Especially on federal legislation

•Share knowledge with those with common interests: e.g. literacy, health, service learning

Community-Level: Need active, diverse, confident field of local programs,

stakeholders & supports

• Systems approach

•Communications & advocacy training and tools •Policymaker & opinion leader engagement

•Parent & grassroots empowerment

•Develop steady streams of resources and provide updates, information and best practices

•Connect community efforts on local wellness policies for youth

•7,000 local Lights On sites

•Community-school partnerships

State-Level: Need capable, influential networks to push for expansion and support

quality afterschool

•Mott funded state networks

•Work with state agencies

•Identify new funding streams for afterschool

•Provide technical assistance to state level advocacy

•Support Governor's Summits

•Train/develop state leadership

•Media strategy

•Support intermediaries

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Know Your Allies

Afterschool Providers House & Senate Afterschool Caucuses CEOs, Police Chiefs, District Attorneys,

Parents and more Youth State and citywide leaders

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Use Events to Boost Profile, Build Relationships

Generate Media Coverage

Make Afterschool An Election Year Issue

Contact Congress

Tap Afterschool for All campaign

Position your program and issues du jour

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Arrange a Site Visit Ask your Members of Congress, local policy makers and

media to visit your afterschool program: Help your elected officials and your community establish a personal connection to afterschool by inviting them to visit a program and see firsthand how it is helping kids and families

Find the home district address and phone number for your elected officials.

Identify a few dates during the next Congressional recess when you could host a tour of your program.

Call the district office. Before the visit: Identify youth, parents, program staff,

school officials and community partners who would be convincing spokespeople for your program.

What to do the day of the visit.

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Ten Steps to Media Coverage

1.1. Create a Media List.Create a Media List.2.2. Invite the Public.Invite the Public.

3.3. Identify your 2-3 key messages.Identify your 2-3 key messages.4.4. Structure events with media in mind.Structure events with media in mind.

5.5. Appeal to the press, build relationships.Appeal to the press, build relationships.6.6. Issue news releases.Issue news releases.

7.7. Develop press kits.Develop press kits.8.8. Manage media at your events.Manage media at your events.

9.9. Event management.Event management.10.10. Reap the benefits of your work!Reap the benefits of your work!

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Additional Media Strategies

Newspaper Opinion Page

Contact with radio and TV stations to promote your programs via public service announcements.

www.afterschoolalliance.orgOctober 22, 2009October 22, 2009

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Lights On Afterschool! Annual nationwide event Brings attention to the need for afterschool programs

and resources 7,500+ events and 1 million Americans nationwide National Chair Governor Arnold Schwarzenegger;

Kevin Sorbo and Rhea Perlman as spokespeople Thousands of newspaper & TV stories Build relationships w/ business community,

neighborhood leaders, elected officials

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Afterschool & Elections Get afterschool on the radar of policy makers and

candidates Learn the rules of non-profit lobbying Present a Candidate Kit to those running for office in

your community Includes materials on latest afterschool research and

outcomes, polling data and needs assessments Use the Campaign Kit during an election year to raise

awareness about the need for afterschool Includes materials for reaching out to media, community

partners and policy makers Provides actions for varying tiers of election

involvement – you don’t have to run a full

campaign!

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Contact Congress Call, write or email Meet district staff Afterschool for All Challenge

Premier afterschool event in the nation’s capital

Honoring leaders in Congress and in the States

Let Members of Congress hear from you and your youth about afterschool

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Afterschool for All

Show your support for afterschool programs and what they do for our children, families and communities

Register your support & be recognized by Afterschool for All campaignThousands of leaders, organizations and

businesses already on board Sign up at

http://www.afterschool2010.org/a4aJoin.cfm

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Afterschool Alliance Resources

Facts & Research

Subscribe to the Afterschool Advocate

Program Toolbox – Funding, Media & Reaching Policy Makers

Policy & Action Center

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Rivka Burstein-Stern

Field Outreach Coordinator

Afterschool Alliance

202-347-2030

rburstein-stern@afterschoolalliance.org

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