Transcript
ISA16 Thiago Franco 03.11.16Making FasterDesign Decisions
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Making FasterDesign Decisions
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This is exciting.
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Start-ups Large Organizations
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I need a good website.
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I need a good website.
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I want to be onFacebook.
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I need a good website.
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I want to be onFacebook.
2012
I should thinkmobile first.
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I need a good website.
2008
I want to be onFacebook.
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I should thinkmobile first.
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I may reconsider my business model.
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Over time, the brief became increasingly complex.
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Innovation impacts all layers within the organization.
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The brief is more complex. Innovation impacts everyone.
The Scenario
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Pricing
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PricingInventory
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PricingInventoryCustomer Service
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PricingInventoryCustomer ServiceMarketing
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How can we keepmaking fast and efficientdesign decisions?
The Challenge
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Approach
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01.Understand
02.Disseminate
03.Critique
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01.Understand
02.Disseminate
03.Critique
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01.Understand
02.Disseminate
03.Critique
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01.Understand
02.Disseminate
03.Critique
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Design Principle
Anticipation Identify common behaviors from usersand recommend relevant actions.
Track patterns. Focus on contextual activities. Use the brand’s tone of voice.
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Critique isn’t about pass or fail, approval or rejection. It is a reflection used to inform a next step.
Adam Connor and Aaron Irizarry
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Takeaways
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Develop a common vocabulary to discuss design at all levels and forms.
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01.Understand
02.Disseminate
03.Critique
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Gracias.@tfranco
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