Make Your Words Sell

Make Your Words SellWhy content matters?

Michal Blažej, Production Director, Lighting Beetle

www.lbstudio.skFollow me @michalblazejblazej@lbstudio.sk

How many fries are we able to prepare in an hour?

Are they good tastin’?Does it fill me up?

GET TO KNOW YOUR PRODUCT

Identify your target market

GET TO KNOW YOUR COMPETITION

IDENTIFY YOUR IDEAL CUSTOMER

DEVELOPYOUR

Most Wanted ResponseBackup Response

ISOLATEPRODUCT FEATURES

FEATURES BENEFITS

BENEFITS USP (Unique selling proposition)

DON’T

BE MEBE YOU

up to 80% of your readers willonly read the opening headline80%

you have 3 seconds to catch the reader’s attention

Thank You for Your attention

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blazej@lbstudio.sk | www.lbstudio.sk