Make the Most of Your Facebook Page

How to Make the Most of Facebook

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What social media sites do you use personally or professionally?

Answer

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Submit questions on the right

Tweet with #NPRKnight

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Getting to know your audience with analytics

Headline writing Web writing Your daily workflow Visual storytelling Aggregation

Previously, on #NPRKnight

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Previously, on #NPRKnight

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Distribution: Sharing your stories as a station or an individual

Reporting: Finding story ideas from your social media community

Creation: Create stories that people want to share

Welcome to the social media part of our training

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Links, resources, more http://bit.ly/summer13guide

Welcome to the social media part of our training

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1. Welcome2. Anatomy of a Facebook post3. Facebook page checklist4. The bigger Facebook picture5. Assignment6. Introduction to Twitter chat and

contest

#NPRKnight social media training Week 1:

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Facebook is a resource for community, audience and

conversation

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But just auto-posting links and promos won’t work

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What’s the secret?

CC/ Flickr/ kalexanderson

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Anatomy of a Facebook Post

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Anatomy of a Facebook Post

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Anatomy of a Facebook Post

Live Demo

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What other ways could you post a story?

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Photo

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Link and status

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Status

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Video

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Links Photos Status Updates Video Audio Discussions Events

Use a variety of post types

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Compelling visual

Interesting status/ headline

Link to story if there is one

Photo Ideas

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Stay away from:

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Status Updates

Play with length Keep it relevant Share breaking

news updates Find sources Start

conversations Mention guests,

other pages

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Stay away from:

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5 Step Facebook Page Checklist

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1. Can I find you?

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Do a search: do you show up?

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2. Facebook = Facebook, not Twitter

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3. Experiment with frequency and timing

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3. Experiment with frequency and timing

Photo via Flickr user Krossbow (CC-BY)

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4. Find a station voice

Insert Your

Station Here

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You are not a robot or a clown

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You’re a human!

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5. Don’t forget your community

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Ask meaningful questions people want to answer

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The Bigger Strategy

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What goals do you have for each page?

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Measure, Measure, Measure

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Measure, Measure, Measure

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Measure, Measure, Measure

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(But be ready to change your strategy)

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And remember…

53Photo via Flickr user essellejaye (CC-BY-ND-NC)

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Assignment:

Create two different Facebook posts

Send us either a link to the post on Facebook, a screenshot of the post, or write a draft,

Send it in an email to dseditorial@npr.org, with station call letters in subject line

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#NPRKnight Twitter Contest

Learn the value and best practices of Twitter by actually

using it

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Twitter Contest Twitter can be a great tool for

journalists and we believe it is best learned by doing.

The purpose of this contest is simple -- so you can learn the value and best practices of Twitter by actively using it.

The contest is a way to make it fun and just a tad competitive.

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Awards

Gold Star: Completes contest tasks and uses Twitter well.

Newcomer: Individual who is newer to Twitter, uses Twitter well, and completes contest tasks.

Wildcard: Wildcard!

Station: Station with the best overall showing by individuals in contest

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Contest Tasks

1) Tweet at least once during the #NPRKnight Twitter chat with Mark Luckie.

Go to http://bit.ly/summertwittercontest for tasks 2-5 to get a leg-up on the competition

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#NPRKnight Twitter Chat

Friday, 1-2 p.m. ET

Special guest @MarkSLuckie

Submit questions for Mark by tweeting with hashtag #NPRKnight

More information here: http://bit.ly/luckiechat

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FAQ

Use your individual account

Account must be public

Starts July 11, Ends July 26

Tweets must all include the hashtag #NPRKnight

Winners judged by NPR Digital News Trainers

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Twitter Contest

https://twitter.com/nprds/nprknightsum13/members

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Questions?

Teresa Gormantgorman@npr.org

@gteresa

#NPRKnight

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Three things to remember:

1. Assignment: Create two different Facebook posts

2. Twitter Chat: Friday, 1-2 p.m. ET under hashtag #NPRKnight

3. Twitter Contest: Start tweeting!