M-Libraries presentation Bob Gann
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m-libraries: information on the move September 2012
Widening access & stimulating innovation: opening up NHS information for creative
mobile applications
Bob GannDirector of Partnerships & Strategy
www.nhs.uk
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Health information is one of the web’s most popular topics
When faced with a symptom:
• 75% of patients research their condition online before seeing doctor
• And 70% go online afterwards to learn more
Having found health information online:
• 55% changed their lifestyle or health behaviour
• 52% made a self-diagnosis
• 49% started an over the counter treatment
Study commissioned by Google
from research company OTX
Reported on CNN Health 4 October 2010
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Not just information – people want to transact too
27%
42%
35%
36%
32%
31%
10%
1%
2%
2%
4%
10%
40%
43%
Look up health information
Ask for a repeat prescription
Book GP, hospital or clinicappointment
Communicate with you healthprofessional
View or add information to healthrecord
Record your needs in advance ofappointment e.g. disability
Record how you want to be treated ifyou can't make your own decisions in
the future
Do/ have done
Would like to do
NHS Choices Omnibus household survey August 2012
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Going mobile
More mobile phones than people in the world
23% of online surfing via mobile device (40% of visits to NHS Choices)
50% of iPhone users have used their phone to make a health related search
Mobile Advertising Insights Report: Health and Dating Using the iPhone Greystripe., February 2010
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Apps explosion
Over 600,000 apps available – average of 65 per mobile deviceMore time spent using apps than on web
Medical, health & fitness apps on Apple App Store
13,000 health apps for consumers
Consumer health apps for Apple iPhoneMobiHealth News Report, September 2011
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Mobile ways of working – increasing convenience & reducing cost in NHS • SMS appointment reminders
significantly reducing did not attends (Portsmouth Hospitals)
• Remote scheduling and records access for community staff (NHS Calderdale)
• SMS test results for sexual health services (NHS Isle of Wight)
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Mobile in developing world
More mobile phones in Africa than in USA
Ten years ago 100,000 phone lines in Nigeria – today 100m mobile phones
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Simple, ingenious SMS solutions saving lives
30% medicines in developing countries are fake
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Crowd sourced cities – responding topublic emergencies
What a hundred million calls to 311 reveal about New York
Wired 1 Nov 2010
• Multi-channel 311 service allows citizens to report problems - & services (& other citizens) to respond• Builds rich knowledge base of citizen concerns• Twitter knows first – early alert to emerging health problems
1010
At first NHS Choices developed its own At first NHS Choices developed its own productsproducts
• Mobile version of www.nhs.uk
• SMS to find my nearest GP, pharmacist, accident department
• Patient feedback pilot via SMS
• Healthy living apps
1111
Power of Information Strategy:space to innovate
While Government should provide a core set of information, it cannot try to provide everything to everyone.
Within specific areas, there are already organisations, often in the voluntary sector, which can provide better-targeted information. The Government will be clear about what will need to be provided centrally, giving others space to innovate.
Beyond this core information provided nationally by Government and creating the right environment to support the development of an information market, the state will not intervene in the information market unless it is necessary to prevent a significant negative impact on outcomes, equalities or efficiency
The power of information Department of Health, May 2012
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Syndication for partners to add value & extend reach
Social networks
NHS & local authorities
Media
Occupational health
Simple free APIs350 active partners
Over 80m additional visits a year
Other countries
1313
Health ChoicesWindows, IOS, Android
Increasing take up by apps developers
Healthy LivingBlackberry
Wellnote – DarziIOS
Pocket Healthios
My tablet time
Platforms:
Health AZWindows, Android, Nokia
NHS West MidlandsIoS
Find Health ServicesNokia, Blackberry
EMISIOS,Windows , Android
13 Mobile Apps10 CompaniesAll Free
NHS NEWSios
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Assuring quality
Do we need a different approach from any other sort of content?
Does European Medical Device Directive apply?
Do we need health apps store?
www.happtique.com
1515
Stimulating innovation & economic growth
• Value to the UK economy of releasing free data estimated to be in the region of £6bn a year• US alone could derive more than $300bn annually in new value from healthcare related data• Profitability of all SMEs could be improved by 5%
Implementing the transparency agenda. Public Accounts Committee, 2012
McKinsey Global Institute
Competitions, hack days, innovation showcases
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Our approach to the role of government in today’s information market
• Produce core set of authoritative national content when this is best done once and shared
• Provide simple, free to use feeds for all to re-use & add value
• Provide opportunities for ideas stimulation and match-making
• Curate and quality assure the best examples
• Stand back and let creative developers widen access & stimulate innovation
bob.gann@dh.gsi.gov.uk
Twitter: @Bob_Gann
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