m-Commerce: de toekomst van e-Commerce

The future is

mobile

Boudewijn Verkerk

@sixpack_apps

Agenda

• Intro Sixpack • m-Commerce stats • m-Commerce framework • Case: DayDealers • Q&A

Mobile app development

•100% Focus

•Speed

•Quality

•Ambition

Intro Sixpack

• Founded in 2009

• 18 professionals, growing fast

• High expertise level, innovative and passionate

• Experience: 40+ apps

• Unique m-Commerce app solution

• Sixpack Music Top 100 App > 3.000.000 downloads

About Sixpack

• Quality through 100% focus and experience

• Speed by standardization and re-usage

• Success through partnerships and ambition

Why us?

Customers

•Personal •Always on •Always available •Location aware •Impulsive •Social •Easy •Fun

Mobile is unique

‘There’s an app for that!’

App2Shop m-Commerce Framework

• Fully in-house developed m-Commerce framework

• Native iOS app (iPhone + iPad)

• Native Android app

• HTML5 web app (in development)

• Deep integration with your backend

• Proven technology

• Custom modular extensions

App2Shop Features

• Live catalogue; categories, products

• Instant search

• Account integration

• Shopping cart, address book integration

• PayPal integration (secure, in-app API)

• Push messages

• Social Media Sharing

• GPS store locator

• More… (Contact, Info, Conditions)

Business Models

• Project based: buy and own (fixed price or T&M)

• SAAS: setup fee + monthly payment

• Performance based (selected webshops)

integration with Zanox/M4N + Tradedoubler platform

Case: DayDealers

• Daily offers website

• iPhone app with push notification

• Checkout, PayPal payment

• Performance based

integration with Zanox/M4N tracking system

Case: DayDealers

• 1,5 maand live, honderden downloads

• Veel hogere conversie (loyaliteit, push)

• Goede waardering

• Bestaande én nieuwe klanten

• Multi-channel, versterking website

• Learnings/next steps:

• Marketing, marketing, marketing!

• Betaal mogelijkheden

• Platformen

• Internationale uitrol

• …

• www.sixpackapps.nl

• www.app2shop.com

• info@sixpackapps.nl

• @sixpack_apps

• Stand sm04 WWVD

• http://www.youtube.com/watch?feature=player_detailpage&v=CjUcq_E4I-s

Q&A