Luddites print version

Research’s subject02

Berlin School of Creative Leadership, 2009

AgendaBerlin School of Creative Leadership, 2009

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AGENDA

Background03

Berlin School of Creative Leadership, 2009

http://www.gartner.com

Hype Circle Curve04

THE SPEED OF CHANGE.

Berlin School of Creative Leadership, 2009

http://www.gartner.com

Hype Circle Curve05

THE SPEED OF CHANGE.

Berlin School of Creative Leadership, 2009

TECHNOLOGY TRIGGER

http://www.gartner.com

Hype Circle Curve06

THE SPEED OF CHANGE.

Berlin School of Creative Leadership, 2009

PEAK OF INFLATED EXPECTATIONS

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Hype Circle Curve07

THE SPEED OF CHANGE.

Berlin School of Creative Leadership, 2009

TROUGH OF DISILLUSIONMENT

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Hype Circle Curve08

THE SPEED OF CHANGE.

Berlin School of Creative Leadership, 2009

SLOPE OF ENLIGHTENMENT

http://www.gartner.com

Hype Circle Curve09

THE SPEED OF CHANGE.

Berlin School of Creative Leadership, 2009

PLATEAU OF PRODUCTIVITY

"”THE WORLD IS GOING THROUGH THE INFORMATION ERA, WHICH BEGUN IN 1971 WHEN COMPUTER CHIPS STARTED BEING PRODUCED IN SERIES AND ITS ALMOST UNIVERSALIZATION IN THE THREE SUBSEQUENT DECADES IN THE “INSTALLATION PHASE”. DURING THE FOLLOWING PHASE, WHICH THE WORLD HAS JUST ENTERED, AND THAT MIGHT LAST THIRTY YEARS, NEW TECHNOLOGIES WILL PROMOTE AN INCREASINGLY BETTER QUALITY OF LIFE FOR THE MAJORITY OF THE WORLD’S POPULATION IN THIS NEW PERIOD “UNFOLDING PHASE”.”” CARLOTA PEREZ, 70, VENEZUELAN ECONOMIST. TEACHER IN CAMBRIDGE UNNIVERSITY, ENGLAND.

Carlota Perez, “O melhor está por vir,” Veja magazine, Ed. 2114, 27 May 2009, 8-14.

Information Era, Installation Phase & Unfolding Phase10

Berlin School of Creative Leadership, 2009

Problem11

Berlin School of Creative Leadership, 2009

Statement12

Luddites13

Berlin School of Creative Leadership, 2009

Luddites do Slide14

Berlin School of Creative Leadership, 2009

Luddites16

Berlin School of Creative Leadership, 2009

Luddites15

Berlin School of Creative Leadership, 2009

Luddites17

Berlin School of Creative Leadership, 2009

England Strategic Plans18

Berlin School of Creative Leadership, 2009

“"WHEN SPEAKING OF THE INDUSTRIAL REVOLUTION OF THE END OF THE SEVENTEENTH CENTURY IN ENGLAND, ALWAYS THINK ABOUT INTRODUCTION OF TEXTILE MACHINERY AND HUGE JUMP IN PRODUCTIVITY ENTAILING, BUT RARELY ARE GIVEN THE CREDIT TO THE NETWORK CHANNELS THAT LOADED COTTON , COAL AND PRODUCTS THROUGHOUT THE COUNTRY, MOVING FROM A RIVER TO ANOTHER, TO THE SEA. THIS WAS THE INTERNET THAT PERIOD.“ " ” CARLOTA PEREZ

Carlota Perez, “O melhor está por vir,” Veja magazine, Ed. 2114, 27 May 2009, 8-14.

Network Channels19

Berlin School of Creative Leadership, 2009

Network Channels20

Berlin School of Creative Leadership, 2009

Statement Question21

Berlin School of Creative Leadership, 2009

MADPROJECT 720 PEOPLE ANSWERED. 18 AND 56 yYEARS OLD. 35 DIFFERENT COUNTRIES. REAL TIME RESULTS. USING GOOGLE ANALYTICS.

MadProject22

Berlin School of Creative Leadership, 2009

http://madproject.orgfree.com/.

Questionnaire23

MADPROJECT

Berlin School of Creative Leadership, 2009

QUESTIONNAIRE ANSWERS

MadProject24

Berlin School of Creative Leadership, 2009

A SUCCESSFUL LEADER MUST UNDERSTAND ALL STAGES OF THE HYPE CIRCLE TO ALIGN DIFFERENT PROFESSIONALS AT DIFFERENT STAGES OF TECHNOLOGyY DEVELOPMENT.

MadProject: Conclusions25

Berlin School of Creative Leadership, 2009

54% OF USERS BELIEVE THE BEST SOLUTION IS DIGITAL STRATEGY

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Berlin School of Creative Leadership, 2009

MadProject: Conclusions

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57% OF USERS BELIEVE THE BEST SOLUTION IS TO MIX BABY BOOMERS AND MEMBERS OF THE GENERATION NEXT IN THE SAME TEAM TO CREATE FRESH IDEAS

MadProject: ConclusionsBerlin School of Creative Leadership, 2009

CONCLUSIONS AND FINAL RECOMMENDATIONS.

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73%% OF USERS BELIEVE THAT AN OUTSTANDING IDEA COMES FIRST, AND THEN, IF IT PROVES TO BE THE CASE, ADD TECHNOLOGY TO IT.

Berlin School of Creative Leadership, 2009

MadProject: Conclusions

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64%% OF USERS BELIEVE THAT CREATIVE WORK SHOULD BE ENSEMBLE, AN OPEN SOURCE OF IDEAS BROUGHT TOGETHER BY THE CONCEPT AND NOT BY EXECUTION.

Berlin School of Creative Leadership, 2009

MadProject: Conclusions

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Final Considerations30

STATEMENT OF THE RESEARCH:

SUCCESSFUL LEADERS CAN TRANSFORM RESISTORS INTO ADOPTERS? !

Berlin School of Creative Leadership, 2009

FINAL CONSIDERATIONS

Final Considerations31

IN CASE THERE ARE LUDDITES IN THE COMMUNICATION INDUSTRY, THEY RISK TWO THINGS: !A. NOT ENJOYING ALL THE RICHNESS TECHNOLOGY HAS TO OFFER AT ANY GIVEN TIME. !B. BECOMING OUTDATED AND BEING SURPASSED BY THOSE WHO DO NOT IGNORE THE TECHNOLOGICAL TOOLS THAT MIGHT BE AVAILABLE.

Berlin School of Creative Leadership, 2009

ACKNOWLEDGMENTS

Acknowledgments32

TO MY LITTLE BIG FAMILY, ANDREA AND THEO.

TO MUGNAINI FAMILY, FOR COMPASSION AND ADMIRATION.

TO MY FRIEND GABRIELA, FOR HELPING ME TO CHOOSE THE RIGHT WORDS.

TO ALMAPBBDO, ENCOURAGING AND BELIEVING IN MY CAREER

TO THE BERLIN SCHOOL, FOR THE EXCHANGING OF KNOWLEDGE.

TO MICHAEL CONRAD, FOR THE WISDOM TO SPREAD HIS CREATIVITY SKILLS

ALL AROUND.

Berlin School of Creative Leadership, 2009