Lookbook Autumn-Winter 13/14

for unique people

trousers collectionautumn winter

2013 / 2014

A New York state of mind

Deserious combines craftsmanship inspired directly from the iconic streets and

neighborhoods of New York City.

Let Deserious take you past the places where it all began, from Bleecker Street in lower Manhattan via the Brooklyn Bridge to the brownstones of Flatbush. And further, on the Sunrise Highway,

to the far corners of the Hamptons.

Only One You

Deserious let New York City speaks for itselfs, a city where everyone wants to be and nobody

wants to be the same. Deserious shows the unique and indisputable quality of life through

a collection with the Big Apple as the leitmotif. One by one unique items with a

deserious look and feel.

Deserious for unique people

it’s all about trousers

Deseriousbowery - Men’s chino -Men’s Chino with normal fit and slightly tapered leg.Featuring the original yellow-buttoned back pocket with triangle shape, striped pocketing and famous up side down leather patch.

Made with convenience high quality cotton with the unique characteristics of twill weave and a reactive garment dyed finish.

Fabric composition: 97% cotton/3% Lycra

bleecker - Men’s 5-pocket - Deserious

Classic Men’s 5-pocket pants with medium rise and straight leg. Made with a fine antique washed canvas.

Also available in a selected 14-wales/inch cord with 3 % Elastin to ensure your confortable fit, and in a premium blue denim, neutral enzyme washed to adjust your desired hand feel.

Fabric composition: 97% cotton/3% Lycra

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hampton - Men’s chino -Men’s casual chino with single welt back pocket and decorative back pocket stitching.

Made with convenience high quality cotton with the unique characteristics of twill weave and a reactive garment dyed finish.

Also available in a selected 14-wales/inch cord with 3 % Elastin to ensure your confortable fit, and in a premium blue denim, neutral enzyme washed to adjust your desired hand feel.

Fabric composition: 97% cotton/3% Lycra

it’s all about trousers

DeseriousTrousers for herbrooklyn - Women’s chino -

Cotton/Elastin Women’s chinos with medium rise and slightly tapered leg.

Made with convenience high quality cotton with the unique characteristics of twill weave and a reactive garment dyed finish.

Fabric composition: 97% cotton/3% Lycra

flatbush - Men’s chino -Men’s basic Chino with two yellow-buttoned double-welt back pockets.

Made with convenience high quality cotton with the unique characteristics of twill weave and a Stone washed finish for a semi-vintage look.

Fabric composition: 97% cotton/3% Lycra

pearl - Women’s 5-pocket -

Slim fit 5-pocket colour denim with medium rise and narrow leg.

Made with convenience high quality cotton with the unique characteristics of twill weave and a Stone washed finish for a semi-vintage look. Recognizable by it’s unique pearl trim.

Also available in a selected 14-wales/inch cord with 3 % Elastin to ensure your confortable fit, and in a premium blue denim, neutral enzyme washed to adjust your desired hand feel.

Fabric composition: 97% cotton/3% Lycra

Deserious

№ 01 light khaki

№ 22 sable№ 03 bison brown

№ 10 coastal blue

№ 20 mars red

№ 11 midnight navy

№ 21 butterscotch

№ 30 ochre yellow

№ 40 moon mist grey

bowery - Men’s chino -

Men’s Chino with normal fit and slightly tapered leg.Featuring the original yellow-buttoned back pocket with triangle shape, striped pocketing and famous up side down leather patch.

Made with convenience high quality cotton with the unique characteristics of twill weave and a reactive garment dyed finish.

Fabric composition twill: 97% cotton/3% Lycra

Deserious

available colours twill

№ 12 poseidon blue № 50 deep sea green

№ 13 marine blue

№ 02 cognac khaki

for unique people

hampton - Men’s chino -

Men’s casual chino with single welt back pocket and decorative back pocket stitching.

Made with convenience high quality cotton with the unique characteristics of twill weave and a reactive garment dyed finish.

Fabric composition twill: 97% cotton/3% Lycra

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№ 01 light khaki

№ 22 sable№ 03 bison brown

№ 10 coastal blue

№ 20 mars red

№ 11 midnight navy

№ 21 butterscotch

№ 30 ochre yellow

№ 41 shale grey

available colours twill

№ 12 poseidon blue № 50 deep sea green

hampton - Men’s chino -

Men’s casual chino with single welt back pocket and decorative back pocket stitching.

Made with a selected 14-wales/inch cord with 3 % Elastin to ensure your confortable fit, and in a premium blue denim, neutral enzyme washed to adjust your desired hand feel.

Fabric composition denim & corduroy: 97% cotton/3% Lycra

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№ 60 dark denim

№ 22 sable

№ 61 medium denim

available colours corduroy

№ 10 coastal blue

№ 11 midnight navy № 30 ochre yellow

available colours denim

bleecker - Men’s 5-pocket -

Classic Men’s 5-pocket pants with medium rise and straight leg. Made with a fine antique washed canvas.

Fabric composition canvas: 97% cotton/3% Lycra

Deserious

№ 11 midnight navy

№ 21 butterscotch

№ 12 poseidon blue

№ 30 ochre yellow

№ 50 deep sea green

available colours canvas

bleecker - Men’s 5-pocket -

Deserious

Classic Men’s 5-pocket pants with medium rise and straight leg.

Made with a selected 14-wales/inch cord with 3 % Elastin to ensure your confortable fit, and in a premium blue denim, neutral enzyme washed to adjust your desired hand feel.

Fabric composition corduroy & denim: 97% cotton/3% Lycra

№ 60 dark denim

№ 22 sable

№ 61 medium denim

available colours denim

№ 10 coastal blue

№ 11 midnight navy № 30 ochre yellow

available colours corduroy

for unique people

flatbush - Men’s chino -

Men’s basic Chino with two yellow-buttoned double-welt back pockets.

Made with convenience high quality cotton with the unique characteristics of twill weave and a Stone washed finish for a semi-vintage look.

Fabric composition twill: 97% cotton/3% Lycra

№ 01 light khaki

№ 10 coastal blue

№ 20 mars red

№ 11 midnight navy

№ 21 butterscotch

№ 30 ochre yellow

№ 44 cargoyle grey

available colours twill

for unique people

pearl - Women’s 5-pocket -

Slim fit 5-pocket colour denim with medium rise and narrow leg.

Made with convenience high quality cotton with the unique characteristics of twill weave and a Stone washed finish for a semi-vintage look. Recognizable by it’s unique pearl trim.

Fabric composition colour denim: 97% cotton/3% Lycra

Deserious

№ 01 light khaki № 22 sable

№ 20 mars red

№ 11 midnight navy № 30 ochre yellow

№ 41 shale grey

available colours colour denim

№ 12 poseidon blue

pearl - Women’s 5-pocket -

Deserious

Slim fit 5-pocket with medium rise and narrow leg.

Made with a selected 14-wales/inch cord with 3 % Elastin to ensure your confortable fit, and in a premium blue denim, neutral enzyme washed to adjust your desired hand feel.

Fabric composition corduroy & denim: 97% cotton/3% Lycra

№ 22 sable

№ 21 butterscotch

№ 50 deep sea green

№ 12 poseidon blue

№ 60 dark denim № 61 medium denim

available colours denim

available colours corduroy

DeseriousTrousers for her

brooklyn - Women’s chino -

Cotton/Elastin Women’s chinos with medium rise and slightly tapered leg.

Made with convenience high quality cotton with the unique characteristics of twill weave and a reactive garment dyed finish.

Fabric composition twill: 97% cotton/3% Lycra

№ 01 light khaki

№ 22 sable

№ 03 bison brown

№ 10 coastal blue

№ 20 mars red

№ 11 midnight navy

№ 21 butterscotch

№ 30 ochre yellow

available colours twill

№ 12 poseidon blue № 50 deep sea green

We are represented in the following countries:

AustriaBelgiumGermanyThe NetherlandsRussiaSwitzerlandLuxembourgUK

For further information please visit our website at www.deserious.com

for unique people