LondonRoaming | Connecting you to the city!

Team Dodo:Kevin DunneJoachim Doll

Karolina DaniukSassy Hicks

Katherine DenneySilvio Ferrero

Ben DaltonMike Day

Jan up 15% YoY

• Strong growth in travel planning sites

• UK market leading growth (+15%) more stable in US (+4%)

• Led by Viator & Fodors globally, but WAYN taking share in the US

US

UK

Source: Hitwise

UK UK Visits US US Visits

Viator 603k Viator 1,345k

HostelWorld.com 468k Fodors 1,128k

Fodors.com 458k Where Are You Now (WAYN) 973k

Where Are You Now (WAYN) 403k TripBase 501k

WorldTravelGuide.net 109k Rick Steve’s Europe 355k

Frommer’s Travel Guides 103k Tripit 345k

TripBase 80k Goby 210k

Tripline 61k HostelWorld.com 161k

Rick Steve’s Europe 43k Gogobot 85k

Nile Guide 36k WorldTravelGuide.net 78k

Rome2Rio.com 26k Nile Guide 56k

Tripomatic.com (NEW) 25k TravellersPoint 50k

Plnnr(NEW) 22k Colncierge.com 41k

Gogobot 22k Trip Wolf 33k

Trip Wolf 15k TravelMuse 27k

TOTAL 2,474k TOTAL 5,388k

Source: Hitwise

Responsive Website

Active Community

60 Page Guide Book & Portable WiFi

• This year international tourism to Britain will grow by 3% to 32 million

• Amount spent by visitors from overseas will reach £19.4bn (growth of 4.5%)

• London named world’s best destination - offers 100s of world class attractions, hotels, shops and restaurants, special events, theatres, concerts, art exhibitions, museums and more

• Visitors seek out London for many reasons: business, holidays, visits to friends and relatives, international students

Source: http://www.visitbritain.org/

Why ?

• 80% of the world’s population has a mobile phone

• Out of the 5 billion mobile phones in the world 1.08 billion are smartphones

• 89% of smartphone users use their phones throughout the day

• Average smartphone owner uses about 380MB/month

Source: http://www.go-gulf.com/blog/smartphone/

International tourism accounts for nearly four-fifths of all tourist spending in London.

USA is the single biggest country of origin with over 1.9 million visitors in 2012, but European countries account for nearly three quarters of all visits to London (72%).

http://data.london.gov.uk/dashboard-summary/tourism

Visits to London by country of origin in 2012 (‘000s)

0 500 1,000 1,500 2,000

• London attracted 15.5 million international visitors in 2012

• Over £10 billion spent in 2012 in the city

Source: http://www.visitbritain.org/

The Guides and Trip Planners The MiFi providers

SEO / PPC / Remarketing in the top countries visiting London:

Each location campaign will consist of 4 sub campaigns:

London – targeted to users that are broadly searching for London to find out what to do, what to see.London city guide – targeted to users that are searching for a City guideLondon tour guide – targeted to users that are searching for a Tour guideLondon WiFi – targeted to users that are searching for a WiFi hotspot

70% of Internet users decide which products to buy based on the views expressed by friends and experienced users. That is why LondonRoaming will be present on all major social networking sites like Facebook, Twitter as well as YouTube and Instagram.

Promoted posts

Competitions

Reviews

True-view

Remarketing

Guides

Demos

Help

Promo Tweets

Hashtag marketing

Reviews

Customer service

Competitions

Customers’ images

Source: Nielsen

Offline and relationship marketing tools will be employed particularly during the first year of trading to increase brand awareness and gain customer trust and positive feedback on LondonRoaming. We anticipate these to be free/mutual/low cost.

• Link with restaurants in areas of high tourist footfall in the capital

• Cross promote with foreign language radio stations in London – exchange of advertising

• Promotion of LondonRoaming at cultural events such as Notting Hill carnival with free gifts

• Exchange advertising online and offline with youth hostels

• Provide small scale sponsorship or donations in exchange for promotion from charities in the city

• Exchange advertising with London taxi company

• Cross promotion with independently run in airport stores and cafes

Offline and relationship marketing tools will be employed particularly during the first year of trading to increase brand awareness and gain customer trust and positive feedback on LondonRoaming. We anticipate these to be free/mutual/low cost.

• Tourism trade shows• LondonRoaming sponsored music or art events• Branded vehicles with LondonRoaming logo• Radio/TV appearances/talks• Branded gifts such as umbrellas/waterproof ponchos at tourist

hotspots• Postcard marketing• Tourism workshops/seminars• LondonRoaming staff contributions to trade magazines “A Day In

The Life at LondonRoaming”• Leaflets/flyers with call tracking for evaluation• Promotion of LondonRoaming at foreign universities• Inflight magazine advertising

Images take from popular social media sites

Connecting you to the city!