Location-based Services by Amy Vernon

Location-based services

Why you need to pay attention to Foursquare, Yelp, Gowalla & co.

SXSWi: Foursquare got 76822

new users 10 percent of checkins

were in Austin

SXSWi:Foursquare had 50

percent penetration – in the home of GoWalla

Point of Foursquare: Find your friends.

But City Guide is next push. See where your

friends have BEEN.

Foursquare:Could it become the digital

generation's Zagat?

Badges & mayors are the hook

for Foursquare —not the point

What's next?“Passive checkins"

Use your credit card, get checked in

Potential uses:Shack HQ iPhone app -Tells you how long the line is at Shakeshack,

using (in part) Foursquare checkins.

Do you have time to devote to LBS?

You can't afford not to.