Transcript
How Local Businesses CanWin at the Google Game
Local SEO
Why It’s Important
Great News for the Small Guys!
A 3-Step Process
Step 2: Claim Your “Other”Places Listings
• Yahoo! Local• Bing Local• InfoUSA• Yellow Pages• Localeze• Yelp• Acxiom (via UniversalBusinessListing.org)• SuperPages
Step 3: Claim Your Listings at Industry-Specific Sites
Step 3: Claim Your Listings at Industry-Specific Sites
Step 3: Claim Your Listings at Industry-Specific Sites
How to Optimize Your Listings
Verify Your Listings
Your Location Matters
Use a Local Phone Number
Don’t Hide Your Address
Use Keywords
Don’t Forget to Mention Your Products
Use as Many Categories as You’re Allowed
Add Photos and Videos
Optimize Your Site
• One page per location• Keyword in page title (e.g. “Italian Restaurant
in New York”), meta description, H1 tag and inbound links anchor text.
• Put the address on your page (use microformats)
Offer Coupons
Get Reviews!
• Get REAL reviews– Velocity– Not all from new accounts / same IP address– Not all from Google Places– You’re not supposed to offer incentives
• Be proactive– Send email with links to 3-5 review sites– Allow people to review you “on the spot”
Thank You!
Zeke Camusio503-367-7561
zeke@TheOutsourcingCompany.com
www.TheOutsourcingCompany.com
Questions
Download the Slides and the Spreadsheet Template
www.bit.ly/zeke-local-seo
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