Transcript
From Ignorance to measurement
The next 1 hourSteve Harrington
Luke Williams
20 minutes eachQuestionsInteraction
What is social media and web 2.0When did it start?What does it mean?
2 way conversationsGroupsMemberships
What are the rules?TruthTransparencyHonesty
Its a party
What is it made up of?
2.0
Social Groups
Business Groups
LinkingBlogsVideoWebinars
Ask pages
And more arriving all the time.....
What is happening?Some statistics for you
67% of global internet users use social networks10% of all time on the internet is on social media It took radio 38 years to reach 50 million listeners.
Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In LESS THAN 9 MONTHS, Facebook added 100 million users.
20% of Tweets mention a brandUniversal McCann reports that 77% of all active internet
users regularly read blogs.
So what!
Why is it important NOW?
It is an AND not an OR
But
What can these tools and shift in culture do for your business?
New businessTraditional sales
channelsNow
Face to facePPCCold callNewspapersMagazineRadioTVFlyersTrade showsAd space (bill boards etc)
Where are people spending
their time? Where do they listen andwatch?
People do business with people
they trust!
Groups, social interaction...
What is the processFind out where your target audience live digitally
Engage with them there byEducating them in what interests themInforming them of interesting news, topics etc..
Create rapport and trust
Find a way to get them to engage backBlog, reply, comment, connect, follow, email etc..
Sell to them! In an engaging, tribal, raving fan way
Customer service
Direct interface with clientQuick and open responseReduces issues when discussed openly, allows
for research of answers
People and HR
Find and create a holding pen for employeesSource for employees spreading the wordDiscipline and policy
Brand managementBrand, build and defence of!Name, register, misuseReputational risk - What are people saying
online aboutYouYour businessYour productYour industry
Testing
Social media is a great way to test new:
IdeasProducts
Colours/ versions etc...
Measurement
Types of measurementFollowers (better to have 1,000 or 100?)
Eyeballs/ views
Mentions/ posts and comments
Define your outcomes
Create a journey for your followers/ fans/ subscribers to
go down so they end up with a call to action which
Achieves your outcome.
ConclusionFind where they are living digitally
Find out what they are interested in
Find out what they want
Give it to them!
Questions please?
www.webmattersuk.com
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