LMAtech2014 - LinkedIn and Legal Marketing - Brad Shepard

2014 LEGAL MARKETING TECHNOLOGY CONFERENCE WEST

LINKEDIN AND LEGAL MARKETING

2011 100 COMPANIES

2012 350 COMPANIES

2014 950 COMPANIES

A NEW MATTER

CREATE CRITERIA

CREATE SHORT LIST

VETTING LIST CONTACT HIRE

THE BLIND SPOT

FIRM WEBSITE

HOW IN-HOUSE COUNSEL VET ATTORNEYS

SEARCH

AVOID WEAK LINKS

SEARCH

FIRM WEBSITE

R.O.I or D.O.A.

Of potential clients will eliminate you from consideration based on

information they found online

DO 53% OF YOUR POTENTIAL CLIENTS NOT WORK WITH YOU BECAUSE OF…

A CONFERENCE YOU DIDN'T ATTEND?

A BUSINESS DEVELOPMENT COACH YOU DIDN'T HIRE?

AN EVENT YOU DIDN'T SPONSOR?

53%

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WHICH SIDE ARE YOU ON?

53%LOSERS

47%WINNERS

QUESTIONS?CONTACT: BRAD@KREDIBLE.COM