LisbonChallengeTourismDay-03-DiegoGil-WeHostels

Diego Saez-Gil @dsaezgil

Concepción, Tucumán, Argentina,

South America

Mission: “Help young people travel

the world.”

Marketing Timeline

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep

“Events” Launch !TechCrunch!

NBC!

1st Product!Launch! $1.1M Seed

Round!

Partnerships!Hostelworld!

25K lodgings!

1st iPhone App!

Launch!!

50K users!Partnerships!w Expedia!

Awarded!“Most Innovative!Travel Startup”!

AppStore Featured!

Team Building!

Android App

Launch

Acquired by SU

Article!

Partnerships!

iPad app Launch.

Nov

•  Team •  Product •  Market •  Timing •  Distribution •  Defensibility •  Investment •  Exit

Team

Team

Product

Product

Market

Timing

Distribution

Viral Paid

Defensibility

1.  Proprietary Technology 2.  Network Effects 3.  Economies of Scales 4.  Brand

Investment

Investment

Exit

Exit

Marketing Trajectory

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep

“Events” Launch !TechCrunch!

NBC!

1st Mobile Website!Launch! $1.1M Seed

Round!

Partnerships!Hostelworld!

25K lodgings!

1st iPhone App!

Launch!!

50K users!Partnerships!w Expedia!

Awarded!“Most Innovative!Travel Startup”!

AppStore Featured!

Team Building!

Android App

Launch

Acquired by SU

Article!

Partnerships!

iPad app Launch.

Nov

Success

The Path “Don’t go where the path may lead,

go instead where there is no path and

leave a trail.”

Ralph Waldo Emerson

Thanks! Diego Saez-Gil @dsaezgil