LinkedIn Workshop October 2014
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Hands-on LinkedIn
Workshop
+31 6 20088099
www.nicolinemaes.com
www.facebook.com/nicolinemaes
info@nicolinemaes.com
LinkedIn: overviewNavigationConnected!Social SellingTo a top LinkedIn profile News and Tips
+various exercises!
Workshop program
What is LinkedIn?
Since 2003
122.865 Dutch companies on LinkedIn
313 million users in 200 countries. (4,5 mil. NL)
Users check their profile at least once a week
Average age 41 yrs
64% are men (is changing)
70% are higher educated (is changing also)
Executives of all Fortune 500 companies
40% check their profiles daily
LinkedIn Stats
Your turn: Google yourself!
Connectedness makes easy networking
Take charge of your online reputation
Share knowlegde, news from your field
Generate leads
Marketing andPR
Be found!
Find a job
Advantages of having LinkedIn profile
Easy navigation: Let’s go!
Settings
OFF!
Who can see your connections?
Email frequency
Groups and apps
App permisssion
Main navigation
Advanced search functionality
Advanced search
Try this: look for a professional drain cleaner in your ‘hood’ (<50km)
OndernemersRijk/Linkedin 2014
Expanding your network
llways
e
onnectin
g
Social Selling
Activate your network, ask questions.
Choose groups where your prospects are active
Start a conversation with prospects
Try LinkedIn ‘social’ ads
Post regular updates
Use ‘advanced people search’
Help people connect with others
Ask to forward your profile
React to others, share and like
Ask for recommendations
Actief Netwerken
Check:
Do you have a personalized URL?
Try this:
Your profile: the power of words
Your profile: the power of images
Marrie:
“A strong profile, uses powerful words. Be clear in who you are, what you can do and what you
want..
It’n not only what you write, but also the way you do it.”
Writing style, think about;
* Business vs professional* Simple language vs jargon * Active vs passive* Boring vs lively/energetic* Variation vs repetetion* What you have to say vs what others want to read
TRY THIS:
- Write a strong headline
- Complete your expertise (add details)
- Add a project
*And keep doing this when you get back home
Check mention of websites: “call to action”
Post a status update with a short link
Add content to company page
Ask for recommendations
Sociale ads
Keep working on a client oriented profile (Which problem do you solve for them?)
Linkedin for PR and Marketing
“Pulse” personalized news
Gaining trust takes time!
Show you’re leading the pack
Prove you’re the expert (also within
groups)
If a peer/colleague/competitor
recommends you – it must be true
Add other online accounts/work (Twitter,
blog, links to site, slideshare…)
If they trust you….you will sell!
Is your profile 100% complete?
Live resumé: experience supported by activities in groups, answers, projects and status updates
Keep expanding your network, keep connecting
Ask your connections for an introduction
Is your “headline” short and clear?
Are you active on LinkedIN?
Don’t annoy people by hard selling
Do you have at least 3 relevant recommendations?
Are you following the companies you want to target?
Want to be found?
Basic account gratis
Business upgrade $19.95 per maand. Wat krijg je: volledige profielen, premium search, 3 InMails per maand en OpenLink.
Voor recruiters Talent finder 25 Inmails, volledige naam, meer zoekfilters en meer zoekresultaten
Voor sales professionals Sales Navigator. Enige reden om dit te doen: Introductions. 5 gratis intro’s per maand
Werkzoekenden: niet nodig, anders sites zijn beter
Volledige vergelijking hier (2014)
Want to be found?
More TIPS and resources
Ultimate LinkedIn cheat cheet All accounts compared here (2014) Follow Eve Mayer (LinkedIn Queen) –
Social Media Delivered More LinkedIn tips, this is the real deal! LinkedIn has many video tutorials, check those out
too!
“Education is not the filling of a pail,
but the lighting of a fire”
-Helen Keller
www.nicolinemaes.com
www.facebook.com/nicolinemaes
@nicolinemaes
info@nicolinemaes.com
+31 6 20088099
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