LinkedIn Profile Tips That Really Work [28,000+ Connections]

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Your LinkedIn Profile Summary Elevator Pitch

• Make people have to connect with you• S7ck to one paragraph that explains your career in an

accurate, keyword rich and curiosity genera7ng manner• Sell the professional you• This is not Facebook, do not put personal things like, hobbies

here

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Monday, February 3, 14

Your LinkedIn Profile Summary Elevator Pitch

• Direct people to your current projects• They review what you’re working on• Some prefer to use a link shortener to track clicks• I think they look spammy, I add the direct link to the project• Link to mul7media content• Make sure its your work and that the provider is accepted by LinkedIn• Visual elements help break up text

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Your LinkedIn Profile Exper7se• Each job you add to your profile should

include a mini elevator pitch in the summary

• Use keywords that are accurate to you, the job and how people will search to find you

• Do not copy and paste your en7re resume here

• State what your role was in the company and your accomplishments

• Add links to press coverage, videos, presenta7ons, blogs underneath the summary

• LinkedIn is visual and social

• People want authori7es in the space/industry

• If you have nothing to add, create something

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Monday, February 3, 14

Your LinkedIn Profile Projects

• Include public facing business projects that you are working on

• Promotes your work, company and other team members

• These projects and your profile appear on your team members’ pages as well

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Monday, February 3, 14

LinkedIn Profile Skills and Endorsements

• Having people endorse you gives you the opportunity to be recognized

• As you make more connec7ons you will have more opportuni7es to receive endorsements

• Try asking connec7ons for endorsements, give them first

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Your LinkedIn Profile Educa7on

• Start a^er high school educa7on, unless your High School was specialized

• Include honors you’ve received

• Include specializa7ons and con7nuing educa7on

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Your LinkedIn Profile Interests

• Add keywords that are relevant to your skill set

• These keywords then trigger searches on LinkedIn

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Monday, February 3, 14

LinkedIn Profile Personal Details

• This is not your home address!

• Include conversa@on starters

• Rela@onships require rapport

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LinkedIn Profile Advice For Contac7ng

• Puts connec@ons at ease and manages expecta@ons

• Include things you're looking for

• Don't be nega@ve here but set boundaries if needed

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Monday, February 3, 14

LinkedIn Profile Organiza7ons

• Include organiza7ons within and outside your company

• Belonging to things outside of your normal responsibili7es shows your commitment to going beyond what is expected

• Helps you to get recognized for more of the work you are doing

• Don't belong to any? Join one now

• It's an opportunity to learn and network

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Monday, February 3, 14

Your LinkedIn Profile Recommenda7ons

• Recommenda7ons are like endorsements

• But, more personal and based in experience

• Asking for for them if you feel you're worthy and if you really worked together

• If you want recommenda7ons, start by giving them

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Learnings

Part 1 is done!Zero in on each specific sec7on of your LinkedIn profile and iden7fy what to include. Be relevant, choose the right keywords, add visual elements and give endorsements and recommenda7ons to get them.

Sign up for the Peg Networker Blog to get future installments.To get one of our contact info shortURLs and to improve your networking in general sign up for Peg.

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Monday, February 3, 14