LinkedIn Power Ups for Human Resources

LINKEDIN POWER UPS (FOR HR PROFESSIONALS)

NNHRA

Mike McDowell – Director of Web and DigitalKPS3 Marketing

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LINKEDIN POWER UPS

LinkedIn for Dataheads

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LINKEDIN POWER UPS

• 2 people join LinkedIn every second• 7,500+ searches every minute• 200 million users• 60% men, 40% female• Most users 25-54

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LINKEDIN POWER UPS

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LINKEDIN POWER UPS

Value of LinkedIn

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LINKEDIN POWER UPS

• Grow your reach/network• Develop your brand• Increase engagement• Drive website traffic• Generate leads/customers• RECRUIT TALENT

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LINKEDIN POWER UPS

Define Your Objectives

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LINKEDIN POWER UPS

• Business objectives• HR objectives• Branding objectives

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LINKEDIN POWER UPS

Power Up Your Effort

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LINKEDIN POWER UPS

Complete Your Profile• First thing you should do• Aim for 100%• LinkedIn gives you prompts• Profile is only as good as it is complete• Go above and beyond the resume• Company information is important

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LINKEDIN POWER UPS

Set Your PhotoOK

Better

Best

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LINKEDIN POWER UPS

Set Your Links. Make them Interesting.

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LINKEDIN POWER UPS

Use Profile Buttons

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LINKEDIN POWER UPS

Use Apps• Feed in content. Feed your brand.

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LINKEDIN POWER UPS

Endorse. Get Endorsed.

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LINKEDIN POWER UPS

Leverage Search & Your Network

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LINKEDIN POWER UPS

Save a Search

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LINKEDIN POWER UPS

Check Out Who’s Checking You Out

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LINKEDIN POWER UPS

Read Your “Network Updates”

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LINKEDIN POWER UPS

Optimize Your Profile for Search• Select 5-7 terms you think people may

use when searching for “you”• Don’t think like you. Think like them.• Pepper them in your profile• Be creative, but don’t get too clever

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LINKEDIN POWER UPS

Power Up Your Recruiting

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LINKEDIN POWER UPS

Using LinkedIn to Recruit:• 80%+ HR Professionals use LinkedIn to

find or evaluate candidates • 60% of professionals are open to a job

opportunity, but not actively looking• Best talent may not be unemployed• Recruiting is highly targeted• Have your employees tap into their

network for candidates

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LINKEDIN POWER UPS

Use Your Company Page

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LINKEDIN POWER UPS

Use Your Company Page• Provide company updates (targeted)• Add videos• Add whitepapers/reports/presentations• List products/services (can be targeted)• Have another online presence• List job openings

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LINKEDIN POWER UPS

Post Jobs to Your Company Page

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LINKEDIN POWER UPS

Accept Applications via LinkedIn

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LINKEDIN POWER UPS

Get Advanced

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LINKEDIN POWER UPS

Get Advanced

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LINKEDIN POWER UPS

Get Advanced

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LINKEDIN POWER UPS

Get Advanced

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LINKEDIN POWER UPS

The Basics to Using LinkedIn in HR• Connect with people• Tap into employee connections• Use highly targeted search for top

passive candidates• Review candidates’ credentials• Review candidates’ endorsements• Have a company presence

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LINKEDIN POWER UPS

Feeling More Pumped Up Now?

QUESTIONS?I have (some) answers.