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Aiesha BeardAiesha Beard

SweetPeaSweetPea

MissionMission• Here at SweetPea, incorporated – we

represent a garment manufacturing organization.

• Our vision is to offer our customers water and stain resistant children’s apparel reflecting gentle and innovative textiles. One may describe the foundation of our vision as the values observed with our customers: end-use and industry providers. These values represent affordability, environment and corporate responsibility, and teamwork.

The Face of SweetPeaThe Face of SweetPea

IdentityIdentity

Nowhere is performance fabric more vital than in children’s clothing. SweetPea offers products with performance benefits like stain-release, stain repel-and-release, wrinkle-resistance, and color retention. The composition of our fabrics represents an innovation within the infant garment industry.

StylesStyles•Cute sleeveless bodysuit for boys. In yellow or cream. Made of 70% cotton, 30% polyester for a light feel. Can be worn alone on hot summer days or as extra layering. Available in sizes 3M-24M. •Sweet little confetti dot print with mint green dots. 100% Cotton. Perfect for both boys and girls. Available in sizes 3M-24M

•Adorable sailboat kimono bodysuits. In cream or yellow with white stripes. Perfect for a boy or a girl! Available in sizes 3M-24M

•Cute chick bodysuits. In yellow, cream and yellow stripes and cream. 100% Cotton. Perfect for boys and girls. Available ins sizes 3M-24M

Target MarketTarget Market

• SweetPea designs and manufactures high quality garments at affordable prices. Our target market is young mothers with newborns, infants or toddlers.

Our ProductOur Product

• We offer baby apparel that is:– Gentle– Poop, Beverage, and Food resistant– Water Resistant– Minimal maintenance– Flexible– Non Flammable– No Pilling

Our FabricOur Fabric

• StainSmart represents an innovation in performance with the dual benefits of repellency and stain release.

• Fabrics may repel soil and remain clean.• Fabrics may offer durability while offering

a gentle texture.• Great elasticity with minimal pilling.

Our Fabrics contOur Fabrics cont…….…….• Care:

– Machine wash warm, durable press cycle – Wash dark colors separately – Only non-chlorine bleach as needed – Tumble dry on medium heat – Use warm iron if desired

• Qualities:– Excellent repellency - liquid spills bead up and roll off – Tough ground-in stains wash out easily – Fabric remains soft and gentle even after washing – Colors anchored for maintenance.– Wrinkle resistant – Machine washable/Easy care

WeaknessesWeaknesses

• SweetPea is a new organization with little brand equity. Given our industry position as a new member, we may have to appeal to market shares with established perceptions for brand goods and services. In addition, people who are brand conscious may not appeal to our brand.

OpportunitiesOpportunities• SweetPea would like to launch three new

stores.• Increase Profit• Brand recognition

ThreatsThreats• Being outsold with established brand.• Environmental resources• Competitive market