Transcript
©Copyright Laurie Boettcher 2010
Essentials for Professionals
©Copyright Laurie Boettcher 2010
How many of you attended my LinkedIn® Basics presentation at the Chamber in August or October 2009?
©Copyright Laurie Boettcher 2010
1. What is LinkedIn®?
In our brief session today, we’re going to talk about:
©Copyright Laurie Boettcher 2010
1. What is LinkedIn®?
2. Setting up an account
In our brief session today, we’re going to talk about:
©Copyright Laurie Boettcher 2010
1. What is LinkedIn®?
2. Setting up an account
3. Recommendations
In our brief session today, we’re going to talk about:
©Copyright Laurie Boettcher 2010
1. What is LinkedIn®?
2. Setting up an account
3. Recommendations
4. Contacts
In our brief session today, we’re going to talk about:
©Copyright Laurie Boettcher 2010
1. What is LinkedIn®?
2. Setting up an account
3. Recommendations
4. Contacts
5. Groups
In our brief session today, we’re going to talk about:
©Copyright Laurie Boettcher 2010
1. What is LinkedIn®?
2. Setting up an account
3. Recommendations
4. Contacts
5. Groups
6. Jobs
In our brief session today, we’re going to talk about:
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Founded by Reid Hoffman in May 2003.
What is ?
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LinkedIn® is the most
widely used business-
networking site on the planet.
With over 60 million users in 200 countries,
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Why?
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www.linkedin.com
Setting up an account.
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The headline is the first thing people see. Make it great.
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The biggest make mistake people make is not including a professional picture.
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Make your photo
and headline a great reflection of you.
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Start editing at the top and work your way down.
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Enter up to three relevant business web sites.
Do not type ‘web site’ after your company name or it reverts back to ‘My Web Site.’
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Add your Twitter account.
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Customize your public profile URL.
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Our chance to highlight who we are and what we have to offer.
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DON’T copy andpaste your resume. Briefly describe your what you did for the company.
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What if the organization you work for is not listed?
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Include all education, degrees, certification, and training.
For those who don’t want to date him/herself.
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Tell about professional organizations and community involvement to show your character outside of business.
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Make sure you include your contact information.
Your settings allow you to control who sees this information.
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Contact Settings let employers know the types of jobs you would consider.
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View My Profile allows you to see how your connections see your profile.
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Settings allow you to have control over your profile.
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The boxes you check determine what potential employers can see about you without having to be your connection.
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Recommendations
Your account is not ‘complete’ without three recommendations.
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Do NOT use the canned request. You are asking someone to endorse your work, be personal.
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The best way to attract recommendations is to give them.
BUT, only give them when they are deserved.
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Note: Do not give, or authorize managers/supervisors to give,
recommendations on LinkedIn®.
A terminated employee may use favorable recommendations
on LinkedIn® in a lawsuit.
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Contacts
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Invite connections only when your profile is complete. Fully complete.
Who do you connect with?
Co-workers (current and former), clients, vendors, former employers, fellow professionals, and credible friends and family members.
Remember, this is a professional representation of yourself. Who you acquaint yourself with is critical.
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Do NOT use the canned LinkedIn invitation ‘personal note.’
Greet, remind how you know each other, and give a reason why to connect.
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If 5 people say they don’t know you, you get blacklisted and can no longer invite people by name.
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Manage your contacts with notes.
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Do this by going to a contact’s profile and entering info in ‘Notes.’
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Groups
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Join groups related to your profession, interests, industry, and clients.
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Create a group for your company, organization, or profession.
Groups can be public or private.
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Jobs
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There are two ways you can post jobs on LinkedIn®.1. Job Posting2. Group Job Boards
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Participate in Questions & Answers to earn credibility.
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That, my friends, was speed dating with LinkedIn®.
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Questions?
Laurie BoettcherSpeaker, Trainer,
and Social Media Enthusiast
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