Linkbait linkbuilding
Post on 09-May-2015
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Link building
with Linkbait
Jordan Kasteler
JordanKasteler.com SearchandSocial.com
@JordanKasteler
WHAT IS LINKBAIT?
• Branding• Mindshare• Subscriptio
ns• Traffic
BENEFITS
WHO LINKS?
WHO LINKS?
LINK FLOW
LINKBAIT CONTENT
• Lists• News• Rants• Interviews• Parodies• Satire• Predictions• Compariso
ns• Polls• Surveys• Resources• How-to
Guides
LINKBAIT TYPES
• Quizzes• Widgets• Videos• Audio
Clips• Comics• Animatio
ns• Images• Infograph
ics• Tools• Applicati
ons
LINKBAIT HOOKS
• Make it easy to identify and connect with.
• Strike an emotion
LINKABILITY
• Why would they care?
• What would make them likely to spread your idea?
TARGET AUDIENCE
RESEARCH
BRAINSTORM
DESIGN / LAYOUT
TITLE / DESCRIPTION
Keywords + Emotional Response
LIMIT ADS
DON’T DUPLICATE
TIMING
EASY LINKING / SHARING
DO
Make linkbait easy to link to and share
Cite research, further reading, and related resources.
Look comprehensive.
Have a clean design/layout
Use graphics to enhance text
Have clean URLS
DON’T
Use link code to link somewhere irrelevant or unintended by endorser
Use off-topic, irrelevant, or spammy anchor text in link code
Be off-topic with the site’s content
Don’t over-monetize or internal link in the beginning or during promotions.
Make text hard to read
Do sloppy Photoshop work
IDEAS
• 10 ways people have gotten rich exploiting SEO
• 6 ways Hollywood makes SEO look ridiculous in movies
• 6 shockingly evil things about SEO
• 10 ways that civilization could collapse because of SEO
http://lbgen.com/index.php
INFOGRAPHICS
INFOGRAPHIC EXAMPLE
http://socialmediaworkbook.com/wp-content/uploads/102-headline-formulas.pdf
http://www.portentinteractive.com/tom/230-link-bait-ideas.pdf
http://www.stuntdubl.com/2007/01/12/linkbaiting-hooks/
Jordan Kasteler
Jordan@SearchandSocial.com
@JordanKasteler
THANK YOU
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