Link Me Tweet Me Friend Me Vistage2010 Handout

Ira S WolfeSuccess Performance Solutions

AgendaWhat is the significance of social media?What can you accomplish with social

media technologies? How can you leverage these

technologies to your advantage?

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Search engine optimization requires fresh, dynamic content and links to and from your site…social media provides both!

Social Media Applications

1. Market Research/Competitive Intelligence

2. Public Relations/Marketing

3. Search Engine Ranking

4. Business Development

5. Customer Support

6. Recruitment

7. Retention

8. Education and Training

Q: How can social media help my business improve performance in any of the above areas?

Where should you start?A social networking site where people can network by city, workplace, school, and region and exchange messages, updates, join groups, publicize events.

A video sharing site website on which users can share upload, share, and comment on videos.

A type of website where individuals or organizations can post commentary, stories, awards, product reviews, announcements, events, and videos.

A micro-blog limited to 140 characters. Think headline syndicator!

LinkedIn is a social networking site for the business community. It connects you to other business people and job seekers and helps you exchange knowledge, ideas, and opportunities with a network of professionals.

BlogTalkRadio allows anyone, anywhere the ability to host a live, Internet Talk Radio show, simply by using a telephone and a computer.

Pull back the curtain of social media

Content - the “Brains” Connections – the “Backbone” Conversations – the “Heart and Soul”

“What do I need to get started?Content Connections Conversations

LinkedIn X XXX XX

Twitter XX X XXX

Blogs XXX X XX

Facebook X XXX XX

YouTube XXX XX X

Blog Talk Radio/Podcasts

XXX XX X

FlickR XXX XX X

How can you use social media?

“There is a central difference between the old and new economies: the old industrial economy was driven by economies of scale; the new information economy is driven by the economics of networks...”

Carl Shapiro and Hal R. Varian. Information Rules.

CDC’s Second Life Island

Getting Started with Social Media

Six Strategies

Strategy #1 Research your customers and competitors.

Track industry trends/competitor news Google Alerts RSS (Really Simple Syndication) Feeds

o Technorati, Google Reader

Twitter Searcho Tweetdeck/Seesmic Desktop/Hootsuite

LinkedIN updates/news

search

search

• Competitive Intelligence• Recruitment• Customer Service• Public Relations/Marketing• Emergency Announcements

search

• Seesmic Desktop• Tweetdeck• Hootsuite

Strategy #2 Become the expert

1. Write a blog

2. Publish podcasts/videocasts

3. Distribute links to favorite blogs (text, audio, video)

4. Answer and ask questions

5. Ask for and provide feedback

6. Announce contests and giveaways

7. Sponsor webinars and seminars

8. Share resources, tips, and tricks

Q: What can I blog or tweet about?

Say It with Video!

Strategy #3 Manage Your Brand

1. Listen to what your customers are saying/doing

2. Listen to what your customer’s customers are saying/doing

3. Listen to what your competitors are saying/doing

4. Listen to what your competitor’s customers are saying/doing

5. Provide a channel for raving fans to congregate

6. Provide a channel for dissatisfied customers to vent

7. Provide a medium for employees to connect

Q: How can my business use social media technologies to create disruptive innovation?

• Facebook has 30,000 servers supporting its operations.

• Facebook manages more than 25 terabytes of data per day in logging data, the equivalent of about 1,000 times the volume of mail delivered daily by the U.S. Postal Service. (http://www.datacenterknowledge.com/archives/2009/10/13/facebook-now-has-30000-servers/)

• Users now send over 1 billion messages every single day. (http://mashable.com/2009/06/15/fbchat-facebook-billion/)

• More than 8 billion minutes are spent on Facebook every day (http://news.cnet.com/8301-13577_3-10380427-36.html)

• More than 350 million active users

• More than 35 million users update their status each day

• More than 55 million status updates posted each day

• More than 1.6 million active Pages on Facebook

• More than 700,000 local businesses have active Pages on

Facebook

• Pages have created more than 5.3 billion fans

• More than 2.5 billion photos uploaded to the site each

month

• Facebook serves up 600,000 photos a second.

• More than 3.5 billion pieces of content (web links, news

stories, blog posts, notes, photo albums, etc.) shared each

week

• More than 3.5 million events created each month

OR

How can you use Twitter?A restaurant tweets their daily specialsA ticket agency tweets about-to-expire ticketsA realtor tweets new homes on the marketA hotel tweets hot deals to fill last minute cancellationsA radio station tweets weather alerts or traffic

accidentsA repair service tweets customers on arrival times

Strategy #4 Ramp up your network.

1. Connect with colleagues, employees, customers, prospects, competitors, thought leaders, and alumni

2. Answer and ask questions – LinkedIn, Bizmore, VistageView

3. Join online groups to ask/give feedback – LinkedIn, Plaxo, Twitter

4. Respond to comments on blogs5. Announce contests and giveaways6. Share resources, tips, and tricks7. Post news and events8. Announce new blog articles or links to favorite blogsQ: How can I connect with and help grow my centers of

influence?

Updates (Home)

Status updates“What are you doing now?”

RecommendationsGroupsEventsNew connectionsWhite papers, blog* posts,

articles“What am I reading now?

* Bloglink – link your blog to LinkedIn and it will automatically post an update

Strategy #5 Recruit and Retain Employees

1. Proactive recruitment is a required strategy when it comes to finding top talent.

2. Leverage your network – employees, peers, former employees, alumni, customers.

3. LinkedIn is the best source for professional and business candidates.

4. Facebook is a great source for hourly and mid-level salaried candidates

5. Twitter has possibilities too.

6. Create your own network on Ning.

Q: How can my business use social media technologies to recruit and retain employees

Strategy #6 Learn and share with/from others.

1. Seek out blogs in your industry and your customers’ industry

2. Network with relevant experts

3. Follow thought leaders

Q: Who should I be listening to?

How do I measure it?What people are saying about me/us?

1. Google Alerts

2. Google Analytics

3. Google Trends

4. SocialOomph (for Twitter and Facebook)

Select A Strategy

Research your competitionBecome the expertManage your brandExpand your networkRecruit and retain employeesLearn from and share with others

Getting StartedHave a clear purpose in mindStart simple!Integrate, integrate, integrate with

current communication and business development strategies

Designate a “chief social media officer”Develop a common-sense approach

to policing employeesStart now!!!

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Ira S WolfeCompany: Success Performance SolutionsWebsite: www.super-solutions.com

www.perfectlaborstorm.com

www.geeksgeezersgooglization.comEmail: ltf4biz@gmail.comPhone: 717-291-4640 or 410-941-2345Mobile: 717-333-8286