Link building presentation from the London PMI 2014 conference
Post on 21-Aug-2015
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@linkdetox @cemper @lnkresearchtool
AboutChristoph C. Cemper
SEO
Founder of
LinkResearchTools
Creator of Link Detox
@linkdetox @cemper @lnkresearchtool
ABOUT
• 20 SEO Tools in one suite
• Domain & Link Analysis
• Competitive Research
• Link Audits
• Penalty Recovery
• Website Relaunch Support
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ABOUT• 4 SEO Tools
ONLY for Penalties
• Link Detox
• Link Detox Screener
• Competitive Link Detox
• Link Detox Boost
THE GOOGLE PENGUIN LINK TASTEPenguin hates
Low quality links Over optimized anchor text Keyword stuffing
Penguin likes
Natural links Contextual thematic links Diversified anchor textThis is unacceptable
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History of Google Penguin UpdatesTHOUSANDS OF VICTIMS…
Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)
Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)
Penguin 5 (AKA Penguin 2.1) on October 4, 2013 (impacting around 1% of queries)
Penguin 6 (AKA Penguin 3.0) on October 17 (impacting around 1% of queries)
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PENGUIN 3.0 EFFECTS
Disappointment that it’s too softBUT: still rolling outEffects in US, UK, TR, FR, DEPenguin Ripple Effect Joy about recoveries
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BEFORE…
http://www.linkresearchtools.com/case-studies/google-penguin-3-0-recovery/
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AND AFTER
http://www.linkresearchtools.com/case-studies/google-penguin-3-0-recovery/
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RECOVERY JOY – 300% INCREASE
http://www.linkresearchtools.com/case-studies/google-penguin-3-0-recovery/
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Success storyDarryl Coombeshttp://www.webseo.co.za/ Marc Kenigsberghttp://bitcoinchaser.com/
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Google does not do what google says
- Nofollow links
- 302 redirects
Don‘t pass PRBut are part of link profiles.
And objected by Google.
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LINK RISK MANAGEMENT = How to protect your site!
Continuous monitoring Link Alerts
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past: price per LINK!
Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link
per Link 11 Cent… COME ON!
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Patterns to watch out Not indexed domains Dangerous domains (Malware, Malicious or Virus) Weak domains Link networks Article Directory Links Spammy forums Location problems
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Bad Link Building strategies Automated Guest Blogging
„Guest Blogs“ that are paid links
STILL GOOD: Original Content + Authority Sites
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Bad Link Building strategies Money Keyword Link Growth with
Widgets Themes Infographics
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Advanced Link Building strategiesCommon backlinksLink juice thiefMissing linksCompetitors strongest links with low riskWHAT-IF Analysis= Link Opportunity Simulation
BUYING LINKS? Should I Buy Links To Improve Google
Rankings?
SHORT ANSWER – NOT IF THEY LOOK LIKE PAID LINKS!
Problem is – Link Sellers Are Rarely Discreet
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Ask for links!It's OK to ask for links -- if you do it the right way.
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Do something newsworthy! This is the most important thing to do, but it's also the hardest way to earn links Press releases are still important, but they're more useful for spreading the word about
something important your company did -- such as hiring a noted executive, releasing a new product or embarking on a charitable endeavor.#
Same with Social – not for the links, but the exposure that gives links
Convert Non-Linking Brand Mentions Into Links With some good PR follow up you can usually convert that into a ‘link’ and add some extra
value to the piece they have written, so everyone wins. How: Setup Link Alerts – filter my “MENTION” For historic mentions: run BLP – filter by MENTION – shoot opps into Pitchbox
@linkdetox @cemper @lnkresearchtool
@linkdetox @cemper @lnkresearchtool
WHAT-IF = LINK OPPORTUNITY RISk CHECKBETTER TO BE SAFE ... THAN SORRY
Fresh content Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to
your site in the eyes of the search engines.
Don’t be obsessed with PageRank! It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank
one with a higher PR.
Check for canonicalization issues Check for canonicalization issues – www and non-www domains. Decide which one you want
to use and 301 redirect the other to it.
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Be different! Diversity is the key to success for your website to be high scoring. Be different from what
others do.
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EVEN MORE LINK TIPS Join associations Reach out to the press Get reviews Give testimonials Offer internships Attend offline events Organize contests Support local sponsorship
MORE:
http://www.linkresearchtools.com/case-studies/link-building-tips-small-business-smb
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AND MUCH MORE TO LEARN
http://www.linkresearchtools.com/case-studies/
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SEO is not a one-shot process!!! The search landscape changes daily, so expect to work on your optimization often.
@linkdetox @cemper @lnkresearchtool
EXPECT ALWAYS RUNNING PENGUIN ALGO
Penguin Still running Maybe forever
Protect your site Link Alerts Link Detox Weekly Disavows Weekly Link Detox Boost
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Give me Your Business Cardand I will give you a
FREE MONTH ACCESS TO LRT
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