Transcript
Link BuildingBasics
Link Building is as important as ever
- Penguin and Panda are anti-spam updates- Automated link building is dead
Quality over quantity
- Link directories and link exchanges are the dinosaurs of the SEO world- Webmasters must earn good links
What makes a good link?
- Search engines see links as votes for your content- What kind of voter do you want to attract?
Links should be relevant
- Relevant means more than just in the same niche- Seek links on pages that you know readers of your site will like
Links should be on content-rich pages
- A single link in a long list is not valuable- Good content adds context to your link
Target links that will attract clicks
- Do not put search engines first- Aim to reach users and the search engines will find you
Never buy links
- Google is clamping down on 'Links for PageRank'- If the seller is caught, your links will be worthless
There are many ways to get links
- Guest blogging. Infographics.- Press releases. Sponsorship.
Give people a reason to link to you
- Be newsworthy- Be awesome
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