Linda Eatherton - USFRA Antibiotics Messaging and Antibiotics Working Group

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USFRA Antibiotics Messaging and Antibiotics Working Group - Linda Eatherton, Partner/Director, Global, Food & Nutrition Practice, Ketchum, from the 2014 NIAA Annual Conference titled 'The Precautionary Principle: How Agriculture Will Thrive', March 31 - April 2, 2014, Omaha, NE, USA. More presentations at http://www.trufflemedia.com/agmedia/conference/2014_niaa_how_animal_agriculture_will_thrive

Transcript

Creating Trust in Agriculture

Focus on Antibiotic Use – April 1, 2014

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Why U.S. Farmers & Ranchers Alliance?

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Time to Fight?

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We Can Turn Today’s War Into a Conversation.

Led by Farmers and Ranchers…

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THE LANGUAGE THAT WORKS

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Maslansky survey, October 2011

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Maslansky survey, October 2011

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Maslansky survey, October 2011

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Maslansky survey, October 2011

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— Farmer, Indiana

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MORE PRECISE USE

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ANTIBIOTICS

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USFRA ACTIVITIES

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Farmland Trailer

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Coming Soon

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