Licensed under Creative Commons Attribution ShareAlike 4.0 International Problem Mapping.

Licensed under Creative CommonsAttribution – ShareAlike

4.0 International

Problem Mapping

Problem mappingLocal National

Global

These are symptoms.

What’s the

disease?

Litter

Voter apathy

Gang violenc

e

Increased anxiety in youth

LitterVoter

apathy Gang violen

ce

Increased anxiety in youth

Possible diagnosis:Youth don’t feel like their actions make a difference.

Make this…Local National

Global

Local National

Global

…look like this:

Causal modelling

Why?

Why?

Why?

Why?Why?

Why?

Why?

Why?

Why?

Why?

Why?Why?

Your customers Existing solutions

Ideas for your solution

One-sentence summary of the problem you’re solving

Age, occupation, values, lifestyle

What are the limitations of

these solutions?

Why is your solution an

improvement?

We now have hypotheses that need testing

Causal modelling

Recommended follow-up activity:

Customer Discovery (in the Research & Discovery section)