Library Community Trends
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Library Community Trends
Stephen AbramSirsiDynix Executive Roadshow
Teipei, TaiwanApril 6, 2006
Emperor Qian Long 1736 -1796 A.D.
Resistance is NOT futile!
The Virtuous Triangle
Where am I coming from . . .?
•All Users•Library Users
•Academic•College•Public•School (pre-K-12)•Special, i.e.
•Government•Military•Medical•Corporate
•Global•Non-users
University and CollegesSchools and Public Libraries
Card Holders
Content &e-Resources:
eGov, Programs &
Alliances
Local and Government
Partners
DE Learning &Education
FutureComponent
Community Groups
FutureComponents
CollectionsConnections &
Resources
Emerging Model for Community, Learning and Research Enterprises
Faculties Students
Researchers
Clubs Hobbyists
Credit: adapted from Rick Luce, LANL
Usability
The A frame adopted
from newspaper
layout is not what
works.
Eyetools
Normative Data
Personas Usability Tests
The LibraryWorld
TheReal
World
What is context?
It’s not about the Library! It is about five very specific user spaces, communities.
LearningResearch
Entertainment/Culture
NeighbourhoodWorkplace
Content Map
Source: AISTI
Simple Stories about Value
• FloridaFlorida's public libraries return $6.54 for every $1.00 invested from all sources!
• South CarolinaThe total direct and indirect return on investment for every $1 expended on the state’s public libraries by SC State and local governments is $4.48—almost 350%!
Classic Technology Adoption
Source: Geoffrey Moore. Crossing the Chasm, 1991.
WhereAre We?
What Makes These Sites and Services so Successful?
They are engaging on a very basic level.
What if. . .
You can find 15,000,000 books through the Google 5 and the Open Content Alliance?
French Government Project
German Publishers Project
Project Alouette Canada
Internet Archive with Brewster Kahle
Yahoo/MSN and Open Content Alliance
What if. . .
Does your 5 year plan consider this eventuality?
What if. . .I can find a locally engaging experience through Google Maps and Google Local?
Google & Kansas City
booksBooks
Google and 3D• San Francisco first…
When SmartPhones become the dominant device…
http://www.snopes.com/photos/advertisements/pcpen.asp
What if. . .
An easy seamless DRM Payment system develops through PayPal / Verisign / eBay / Google Wallet?
99¢
Get your Texthead to Nexthead• MP3’s• Streaming Media• Voice search
Next Massive Wave of Broadband Expands
Secure Broadband
Wireless
Low-Power-Consumption
Mobile/Display Devices
Real-Time Infra-
structure
Transition to Service-oriented
architecture
2006/7
3G
Google Wireless
•San Francisco…Philly, Chicago, Fredericton, •And more
SEC Filing in 2005 – 18 more cities now.
Google invests in wired …
A $189,000,000 pilot
What if. . .
Users have materially changed?
The Scary re-wiring of the Millennials and post-Millennials
Principled /Values
More Friends More Diverse Respect Intelligence
Optimistic /Positive
Internet Natives More Choices Format Agnostic
Balanced Lives Adaptive / Flexible Civic Minded High Expectations
Collaborative Nomadic Gamers Experiential
Independent Confident Direct More Liberal
Multi-taskers Inclusive Patriotic Entrepreneurial
Healthy Lifestyle Family Oriented Graphical Achievement Oriented
Millennial Characteristics
Credit: Richard Sweeney, NJIT
Reminder:150,00-250,000
A DAY!
What if. . .
The entire entertainment world mutates? Streaming everything everywhere.
What if. . .CD-Rom and DVD retire in 2012?
How will you handle the new non-containers?
Podcasting
Video iPod etc.
Bibliocentre
What if. . .
Google Scholar and Google College actually work?
Add hundreds of database Suppliers (MS already has about 120.
Make it OpenURLcompliant
Make it Browserless
Add a toolbar that behavesin a research way
Integrate e-commerce for articles, standards, etc.
Predict their needs through mining of Gmail, surfing, and behaviours
Personalize it and track your needs andAdd alerts …
Add for online discussions, communities of practice, group and Individual blogsand connections through social networking software
Add tools – citation, RefWorks,ProCite, stat packages,
Add virtual reference
Do OCLC stuff
Add hundreds of database Suppliers (MS already has about 120.
Make it OpenURLcompliant
Make it Browserless
Add a toolbar that behavesin a research way
Integrate e-commerce for articles, standards, etc.
Predict their needs through mining of Gmail, surfing, and behaviours
Personalize it and track your needs andAdd alerts …
Add for online discussions, communities of practice, group and Individual blogsand connections through social networking software
Add tools – citation, RefWorks,ProCite, stat packages,
And then ally withSun to build a new OS
for wireless world…Writely!
Add virtual reference
Do OCLC stuff
Can Google keep up this much change?
What if. . .
Everything goes personal?
Personalization
What if. . .
Search gets better and needs new hooks?
Are you up on tagging?How about folksonomies?
The Long Tail of QUESTIONS
libraries
Great Expectations
•The future is already here, it’s just not evenly distributed yet.
Expectations 1.0• Search• Retrieve• Print• Link• Navigate• Read• . . .
WEB 2.0•RSS – really simple syndication•Wikis•New Programming Tools: AJAX, API•Blogs and blogging•Recommender Functionality•Personalized Alerts•Web Services•Folksonomies, Tagging and Tag Clouds•Social Networking•Open access, Open Source, Open Content
•Commentary and comments•Personalization and My Profiles•Podcasting and MP3 files•Streaming Media – audio and video•User-driven Reviews •Rankings & User-driven Ratings•Instant Messaging and Virtual Reference•Photos (e.g. Flickr, Picasa)•Socially Driven Content•Social Bookmarking
Pandora
Shhhhhhhh…
6 specific Areas to Focus on• Lesson level implementation• Mandate integration (workflow)• Supporting Edgelessness• Seamless find (OpenURL)• Cultural Preservation• Get beyond lists
The power of libraries
It’s an Information Ocean, not a
Highway.
It’s an “Exploration Space” not a
collection space.
Stephen Abram, MLSVP Innovation, SirsiDynix
Cel: 416-669-4855stephen.abram@sirsidynix.com
http://www.sirsidynix.comStephen’s Lighthouse Blog
http://stephenslighthouse.sirsi.com
Let’s Go!
Qian Long 2.0
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