Transcript
PRESENTED BYSUMIT SALVI (81) T.L
ANISH NAIR (57)
KUMAR RISHIRAJ (41)
The current “Life’s good” slogan is a acronym. Before the corporate Name change to LG, household products were sold under the Brand name lucky , while electronic products were sold under brand name of Gold Star.The Gold Star brand is still perceived as a discount brand. In 1995, Gold Star was renamed LG Electronics, and acquired Zenith Electronics of the United States.
Type Public
Founded 1958
Headquarters Seoul, South Korea
Key people Yong Nam, Vice Chairman & CEO
IndustryMobile Communication, Digital Display, Digital Appliance and Digital Media
Revenue $68.8 billion USD
Employees82,772 (29,948 in Korea/ 52,824 overseas) - as of 2006
Parent LG Group
Slogan Life's Good
Website LG Electronics Worldwide
Exhibition atRAJAMUNDRY
Exhibition atSATNA
STRENGHTS
1.Becoming 3rd largest economy after Japan in terms of purchasing power parity 2.Expectations by 2010.3.Young generation4.The size of population and rich Indian classes.
WEAKNESS
High marketing cost.High transportation cost.
OPPURTUNITIES
1.Unexploited rural market2.Rapid urbanization3.Increase in income4.Easy availability of finance
THREATS
1.Higher import duties 2.Cheap import duties from Singapore, china
➢ Electricity Shortage – Sporadic Power Supply
➢ Increase in market competition.
➢ Poor Transportation availability.
✔ Can they make energy saving products??
✔ Can they give him access to buying products near by his location??
Future plansLG has a positive perception of India and the Indian
consumer. LG is making a foray into the e-commerce
LG is also planning to invest over US$ 208 million in
India over the next three years to expand the business.
Mobile software development is also on LG’s agenda
➢ Set up of a Life style Research Team which would analyze the needs& preferences of the consumer , In depth..
➢ Understand at length his comfort levels in terms of what he wantsand what he would spend for what he wants..
➢ Make products and service available for him to suit his needs &Preferences..
➢ Have a deep pocket network to make products available for him at aclose proximity from where they can access product easily.
ANY
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